The Degree Finder in 3 easy steps

Methodology

Our 2016 marketing rankings showcase the top online colleges offering the best distance-based undergraduate marketing programs this year. We based our calculations on the quantifiable factors that we believe contribute to the ideal online learning experience: program cost; student-to-faculty ratio; and institutional financial aid, acceptance, retention, graduation, default, and default rate. Learn more

Top Online Marketing Colleges

RankSchoolStudent to
Faculty Ratio
Graduation
Rate
Retention
Rate
Acceptance
Rate
Enrollment
Rate
Institutional
Aid Rate
Default
Rate
1

Northwood University - Michigan

16/156.29%77.97%69.47%36.09%95%N/A

About the Program

Northwood’s marketing program offers classes fully online or in a hybrid format for local students. The school’s renowned faculty provide a practical education in the fundamentals of marketing, and professors challenge your creativity with difficult assignments grounded in real world situations. Core focuses include:

  • Business-to-Business Marketing
  • Marketing Research
  • Integrated Marketing
  • Marketing Management

Expect to complete a variety of projects in this program. Students do some assignments individually, but group work is also a foundation of Northwood’s curriculum, and classmates are encouraged to collaborate to finish projects.

Online Experience

Northwood uses the Blackboard Learning Management platform to provide instruction and course materials to online students. On Blackboard, students can view homework and assignments, peruse course materials, view their grades, and participate in discussion forums with teachers and classmates. Blackboard facilitates the type of after-class discussions residential students experience in the classroom. The program’s intuitive interface fosters seamless interaction between students from the first day of school. Online courses are taught mostly asynchronously.

$425 per credit hour online
4000 Whiting Dr
Midland, MI 48640-2398
(989) 837-4200
Program Page
2

Regis University

14/159.05%77.89%96.04%20.68%95%3.20%

About the Program

Regis offers a BS degree in business with a specialization in marketing. The program gives students a background in business fundamentals while exploring the economic, social, cultural, political, and regulatory factors associated with marketing in the 21st century. Students graduate with strong ethical principles and a thorough understanding of the field. Some of the skills students learn include:

  • Market Research
  • Sales
  • Advertising
  • Consumer Behavior
  • Digital Marketing Fundamentals

Students need to complete 128 credits to graduate. Those interested in a double-specialization may combine their marketing concentration with a focus in finance, public administration, or several management-based fields.

Classes are taught along the university’s semester calendar. Students can take courses either part time or full time, and each class is broken into five- or eight-week increments.

Online Experience

Classes at Regis are taught asynchronously and there are no in-person requirements. Homework, classes and tests are all found online on World Class, Regis’s web-based online education portal. Here, students can also find discussion forums, their grades, and supplementary course material. Additionally, all distance learners can access the university’s digital library materials, tech support, and career services center.

$460 per credit hour online
3333 Regis Blvd
Denver, CO 80221-1099
(800) 388-23662111
Program Page
3

Malone University

12/151.41%70.38%71.74%32.98%100%6.40%

About the Program

Malone University offers students interested in marketing two options: a minor in marketing and a BA in marketing management. Many of the school’s experienced faculty members have roots in the field and they ground each curriculum in practical lesson plans that prepare students for real world situations. Core classes in the BA program include:

  • Business Communications
  • Principles of Management and Leadership
  • Research and Statistical Methods
  • Sales and Marketing
  • Personal Values and Business Ethics
  • Problem Solving in Business Management

An Evangelical institution, Malone’s courses are based in Christian thought and teachings. In addition to the courses above, marketing students also take a Faith and Worldviews class as part of the program. The school follows the semester system.

Online Experience

Malone’s flexible online programs do not require any synchronization for lectures or exams, though students may need to collaborate on group projects and assignments. Lectures, assignments, grades, and discussion forums are hosted on eCollege, Malone’s online platform for distance education.

Online students have two avenues to contact the school for tech support. Malone’s help desk can assist students having technical problems with their email address, login information, and course enrollments. There is also a Distance Learning Help Desk, which provides assistance to students struggling with eCollege. Online students can also access the same digital resources that on-campus residents use.

$470 per credit hour online
2600 Cleveland Avenue NW
Canton, OH 44709-3897
(330) 471-8100
Program Page
4

DeSales University

14/170.65%84.17%79.65%19.27%100%3.10%

About the Program

A Catholic university, DeSales makes it easy for transfer students and distance learners to finish their marketing degree online. The program requires students to take 120 credits and allows up to 75 transferrable units. Distance learners starting at DeSales as freshman take 15 core classes, 16 marketing courses, and three religiously themed seminars. DeSales offers students a strong understanding of marketing theory and practice grounded in ethical decision making and modern business contexts.

Upper division classes include:

  • Financial Management
  • International Marketing
  • Marketing Research
  • Marketing Planning and Strategy

Classes are conducted in six- and eight-week sessions. The school follows the semester schedule and offers ten different start dates throughout the year, allowing you to begin class whenever you’re ready.

Online Experience

DeSales uses an interface called WebAdvisor for most distance learning functions. Students can find their grades, transcripts, class schedules, account profile, and financial aid information easily on WebAdvisor.

Distance learners also have access to Blackboard, which hosts course material. On Blackboard, students can find lecture materials, information related to their specific classes, and discussion forums for classmate collaboration. Students can also request instructors to place materials from previous classes on Blackboard as resources or reference material.

$459 per credit hour online
2755 Station Avenue
Center Valley, PA 18034-9568
(610) 282-1100
Program Page
5

Dallas Baptist University

13/154.6%72.34%46.21%38.35%86%6.90%

About the Program

At DBU, marketing students take several prerequisites from the business core curriculum and 24 credits of marketing classes. Students can sign up for additional marketing electives if they wish, but everyone in the program takes the following six courses:

  • Marketing Research and Analysis
  • Promotional Strategy
  • Retail Management and Merchandising
  • Professional Selling and Sales Management
  • Strategies and Problems in Marketing
  • Consumer Behavior

Distance learners are not placed in cohorts and can move through the program at their own pace. Online students are considered “full time” if they take 12 credits (three classes) per term, although you may sign up for fewer courses if you prefer. Classes are taught synchronously, but video archives are available for students who cannot watch lecture as it happens. Some course materials are entirely text-based.

Online Experience

DBU was one of the first major Christian schools to offer an array of distance learning programs, and the school has earned a reputation for successfully getting its students through their programs. In fact, DBU’s online learners boast a 92% class completion rate.

Dallas Baptist uses Blackboard to host all of its online lectures and course materials. The school also provides tech support and digital library resources to off-campus students and can help students troubleshoot any problems they have with Blackboard.

$775 per credit hour online
3000 Mountain Creek Parkway
Dallas, TX 75211-9299
(214) 333-7100
Program Page
6

McKendree University

N/AN/AN/AN/AN/AN/A8%

About the Program

McKendree’s 120-credit program is ideal for transfer students looking to finish their degree. The school permits up to 88 hours of transferable credit, including 70 hours of class at the junior college or community college level. Additionally, only a third of your total credits must come in upper-division courses.

The program prepares students for a variety of careers and industries. Recent graduates and department leaders report that students often get jobs in the following fields:

  • Marketing Management
  • Marketing Research
  • New Product Planning
  • Retail and Commercial Marketing

Classes are eight weeks long apiece. Students wanting to take classes full time should sign up for two courses per term.

Online Experience

McKendree flexibly delivers asynchronous instruction through Blackboard, where students can also view grades, browse course resources, and access discussion forums. Each student at the school also gets their own online portal where they can view their class schedule and sign up for future courses. Not all classes are offered simultaneously. For more information about when courses are offered, consult the university’s official catalog.

$360 per credit hour online
IL
Program Page
7

Saint Mary-of-the-Woods College

8/145.45%81.97%100%29.23%98%4.60%

About the Program

A Catholic liberal arts school, Saint Mary-of-the-Woods offers students a bachelor’s degree in marketing. The college’s distinguished faculty prepare online students for entry-level marketing positions in businesses and nonprofit institutions. Faculty members have experience in the field and place lectures and assignments in practical situations.

Marketing students are required to take nine general business courses and four core marketing classes. In addition to general courses, marketing majors are required to sign up for three marketing electives. Students may choose to take any three of the following five electives:

  • Human Resource Management
  • Retailing
  • Supply Chain Management
  • Marketing Research
  • Public Relations

Online Experience

SMWC tailors their curriculum to working professionals. Flexible schedules allow students to take courses on their own schedule and the school offers different course formats depending on your learning style; you can take classes in eight-week or 16-week terms, and you can sign up for both lecture-based and text-based courses. The college also accepts Prior Learning Assessment credit when applicable.

Lectures, course materials, and discussion forums are available online through a portal called WoodsOnline. Students have access to tech support and can either call or email for help troubleshooting problems with WoodsOnline.

$496 per credit hour online
1 St Mary of Woods Coll
Saint Mary of the Woods, IN 47876-1099
(812) 535-5151
Program Page
8

Cedar Crest College

10/169.07%69.29%52.33%26.07%100%7.30%

About the Program

Cedar Crest College boasts one of the best online marketing programs in the country and the school prides itself on its experienced faculty. Professors have successful business backgrounds and offer relevant work experience to share with undergraduates. Faculty members come from diverse industries and provide students with a well-rounded education in accounting, finance, economics, and business communication.

All marketing majors take core business classes and introductory marketing courses. Beyond those requirements, students are free to pursue electives in the following marketing fields:

  • Public Relations
  • Advertising
  • Global Marketing
  • Services Marketing

Most classes at Cedar Crest are taught asynchronously; teachers assigning live presentations or lectures are required to provide instructions in the course syllabus. The college admits female students only.

Online Experience

Cedar Crest Online serves as the school’s distance learning platform. Instructors use the portal to host lectures and discussion forums. Students can also use the service to find assignments, exams, study materials, and their grades. The college also provides a video tutorial to familiarize students with their online resources.

You can reach Cedar Crest’s help desk over the phone and by email if you need assistance with any part of the distance learning platform. Students must have a computer with a functioning microphone and speakers.

$521 per credit hour online
100 College Drive
Allentown, PA 18104-6196
(610) 606-4666
Program Page
9

Immaculata University

9/161.16%79.44%75.94%16.98%96%6.1%

About the Program

Immaculata offers students a Bachelor of Science in Marketing Management and supplies distance learners with a comprehensive background in marketing. All students learn the principles of:

  • Advertising
  • Research
  • Business Management and Strategy
  • Economics

The management component of Immaculata’s bachelor’s degree sets it apart from other marketing programs. The department’s emphasis on leadership prepares graduates for roles in managerial capacities, and the school tailors coursework to suit forward-thinking students who can evaluate complex and dynamic market situations. Upon completion of the program, students are proficient in:

  • Techniques for strategic marketing management
  • Global marketing and trade analysis
  • Market research
  • Understanding and leading groups and teams
  • Advertising and brand management

Immaculata’s marketing faculty includes former corporate CFOs, business owners, consultants, and federal regulators. That experience guides the curriculum and helps students find the right mentor for their interests.

Online Experience

The marketing component of Immaculata’s online program takes just two years to complete, provided that you take nine credits in the fall, spring, and summer semesters (this does not count general education requirements). Classes are taken on your schedule; lectures are asynchronous and the school gives students the freedom to sign up for anywhere between one and 18 credits per term.

The program requires an internship for graduation; if applicable, working professionals may use their current job for credit.

$525 per credit hour online
1145 King Rd
Immaculata, PA 19345-0702
(610) 647-4400
Program Page
10

Huntington University

N/AN/AN/AN/AN/AN/A5.40%

About the Program

Huntington boasts a nationally-ranked Bachelor of Science program in marketing. The degree requires 51 hours of departmental instruction (128 credits are needed to graduate) and there are no synchronous lecture requirements. As part of the curriculum, distance learners complete a business capstone project. To complete the capstone requirement, students apply their learning to a real-world business problem, demonstrating their aptitude in a written thesis and oral presentation.

A total of 17 marketing courses, including the capstone, are required. Key material includes:

  • Ethics in Business
  • Public Relations and Social Media
  • Advertising and Salesmanship
  • Group and Organizational Behavior
  • Statistics for Managers

Affiliated with the Church of the United Brethren in Christ, there is a religious component to the curriculum. As with residential students, online learners are required to take nine credits of religion-based classes, including six credits of Bible study.

Online Experience

Huntington’s students can access digital library materials and tech support help from the university’s help desk. All course material, grades, discussion forums, and faculty contact information is hosted on Moodle, the school’s web platform.

$365 per credit hour online
IN
Program Page

Additional Schools

11

Lakeland College

N/AN/AN/AN/AN/AN/A6.20%
12

Lindenwood University

13/149.72%70.1%52.88%52.63%94%4%
13

Buena Vista University

9/145.79%73.41%67.89%24.13%100%7.80%
14

Indiana Wesleyan University

16/162.53%84.12%95.05%45.08%50%6.10%
15

California Baptist University

18/155.38%82.52%79.67%32.76%93%6.70%
16

Minot State University

13/139.9%67.05%57.68%76.29%70%6.50%
17

Daniel Webster College

14/153.36%62.09%62.89%35.31%59%7.60%
18

Old Dominion University

20/151.58%80.52%81.89%37.26%41%6.80%
19

Tiffin University

18/138.82%62.44%54.38%20.89%92%18.90%
20

Saint Leo University

15/144.89%68.23%72.16%24.68%99%11.90%
21

Dakota State University

16/140.7%64.86%84.2%44.77%58%9.10%
22

Davenport University

14/139.57%72.76%93.38%40.45%89%12%
23

New Mexico State University

17/145.69%73.71%69.6%37.68%39%N/A
24

Franklin Pierce University

12/145.57%67.11%84.3%14.98%100%6.80%
25

University of the Incarnate Word

14/142.73%75.83%93.21%23.84%99%9.20%
26

Northwest Missouri State University

24/149.9%71.25%76.58%37.85%93%9.50%
27

University of Houston-Victoria

17/1N/A55.16%55.76%15.27%92%N/A
28

Southern New Hampshire University

28/149.91%67.74%84.21%21.44%71%6.80%
29

West Texas A&M University

20/140.47%66.72%67.42%38.25%36%N/A
29

University of Louisiana at Monroe

21/140.5%70.26%77.22%41.4%56%10.7%
31

Northern Arizona University

18/151.57%73.64%80.99%19.93%66%10.20%
32

Coastal Carolina University

17/145.22%66.89%63.6%25.23%45%10.60%
33

University of West Alabama

15/132.9%64.51%71.99%47.95%47%9.60%
34

Sullivan University

19/144.53%N/AN/AN/A60%24.30%
35

Westwood College - Anaheim

19/134.52%50%N/AN/A67%N/A
36

Indiana State University

20/139.91%64.48%82.54%29.48%75%10.70%
37

Wilmington University

14/135.06%60.52%N/AN/A20%8.40%
38

Metropolitan State University

17/133.9%70.31%100%25.27%N/A6.6%
39

American Public University System

21/145.61%76.23%N/AN/A6%13%
40

Western Governors University

41/116.74%73.08%N/AN/AN/A6.60%
41

Granite State College

12/113.51%52.17%N/AN/AN/A10.30%
42

Post University

21/126.15%48.26%87.07%46.61%57%13.6%
43

Columbia Southern University

36/151.77%42.97%N/AN/A72%5.9%
44

Berkeley College - New York

22/130.31%58.65%N/AN/A92%N/A
45

Franklin University

11/113.64%22.22%N/AN/AN/A12.40%

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