An education in communications: new media outlines the basics of new technologies and multimedia communication outlets, and teaches students how to stay abreast of the latest innovations in the field. Students in a master’s program typically study core communications courses related to digital media, including media technology, new media campaign design and marketing, and digital tools, as well as technical and vocational skills. An online communications degree in new media communications at the master’s level typically involves immersion into a concentration in marketing, web design, social media, or global communication, for example. A master’s degree may provide eligibility for students to elevate their current job standing or pursue an advanced career in online marketing, social media, media education, or journalism, among others.
Why a Master’s Degree?
Among the many careers available to those with the right training in communications, a master’s in communications: new media may provide qualifications for advanced positions in this field. Graduates of a two-year online master’s degree program may be eligible for top careers as public relations executives, media managers, copywriters, corporate communications specialists, or social media experts, among others. With the advanced training gained from this degree, candidates are eligible for a broad range of jobs in new media. The Bureau of Labor Statistics (BLS) reports that some employers prefer candidates with a master’s in communications-related studies for public relations specialist and marketing jobs.
Getting Into a Master’s Degree Program
Master’s degree program admissions generally require minimal prerequisites. While specifications vary, some basic qualifications can usually be applied:
- Minimum age or minimum transferable college credits (varies by school)
- Minimum GPA (varies by school)
- Application including statement of intent and/or application fees (as applicable, according to school)
Inside a Master’s Degree Program
The master’s degree in communications: new media is typically a two-year program, educating students in advanced writing and speaking, public relations, Internet marketing, and high-level concepts in emerging media. Master’s students may take courses in mass communication, writing for the digital age, communicating through media and technology, emerging media and mass communication, and emerging media design, as well as career-oriented specialty training in a concentration of the student’s choosing, such as brand management, social media marketing, crisis communication, or PR campaign analytics and measurement.
Communications degree programs online offer the convenience of distance learning as well as a high-quality education. Students enrolled in this online program typically use exclusive e-learning software to conduct all communication with teachers and peers, preparing them for future interaction with these and other forms of new media in the workplace. In fact, online students utilize various new media communication tools in almost every aspect of the degree process, to conduct research, explore online resources, and complete assignments. Upon graduation of this program, master’s candidates will have comprehensive knowledge of the latest new media and understand how to implement this special training into their career of choice.
What’s Next for Communications: New Media Master’s Degree Holders?
A master’s degree in communications: new media can open the door to a wide variety of exciting careers involving digital marketing, blogging or Web-based editing, social media consulting, and even teaching at a vocational school. Opportunities in new media communications are vast, encompassing many areas of public relations, marketing, and multimedia design. Many students holding this terminal degree choose to pursue public relations, where they may be able to use their master’s-level credentials to advance their position in a career related to new media communications, according to the BLS.