"Marketing" Open Courses

Overview of principles and concepts of IT managers in logistics, manufacturing, marketing, human resources, and finance.

This course is intended for those who already use affiliate marketing; topics in this course include creating tracking, managing affiliate links and more.

This course helps students understand all the major marketing communication tools: advertising, direct marketing, the Internet, interactive media, sales promotion, public relations, personal selling, as well as social and consumer-driven media.

Explores the role of advertising and promotional sales in marketing, with an emphasis on communications and consumer decision-making.

This class teaches students how to apply research methods to enhance marketing-related managerial decision-making.

This course is great for those students interested in affiliate marketing and covers topics such as landing pages, testing, advertising and more.

This course is designed for entrepreneurs looking for marketing strategies.

The purpose of this course is to provide the students with an understanding of consumer behavior concepts and their application in developing overall marketing strategy.

Vice President of Search Products & User Experience Products Marissa Mayer teaches this course on how companies could take a note from Google and encourage all employees within a company -- rather than just the marketing team and creatives -- to voice business and marketing ideas.

This diploma course discusses key topics in social media marketing, including using Twitter and Facebook, email marketing, and affiliate marketing.

In this diploma course, students will learn how to set up an online business, from the programming languages used to create the basic layout to marketing the site through social media outlets.

The two-part course introduces e-business and related concepts, including the social and business aspects, e-marketing, e-commerce, e-operations, and electronic payment systems.

Discuss issues and designs as they relate to marketing electricity and gas.

This MIT course provides graduate students with the opportunity to adopt marketing strategies helpful for start-up ventures.

An examination of the characteristics of entrepreneurs and the type of business models and marketing strategies entrepreneurs use to start a business.

A course developed to help Kiruhura farmers develop the skills necessary to handle and market milk through experiential learning and feedback meetings.

Outlines e-commerce business models, infrastructure, electronic payment systems and security, development, implementation, marketing, and managing applications.

An introduction to developing and implementing a successful online marketing strategy with an online marketing plan, business promotion, and an effective landing page.

This course teaches students about how to approach business marketing to government entities.

A course on the factors of growing an international business including international marketing strategies, products and services additions, and factors involved in international business.

This course explores the strategic factors used in marketing of technical goods and services.

This course provides students a broad understanding of international marketing and understanding of how organizations might use the marketing discipline to gain competitive advantage.