Media Course Start Date Professor School Show More
012 mixed 12 Understanding Your Customers to Drive Sales N/A N/A Tien Tzuo Stanford
A course on modern customer expectations, post-sales services, and the necessary strategies to understanding customer base.
001 mixed 1 Understanding Your Customers to Drive Sales N/A N/A Tien Tzuo Stanford
Tien Tzuo, Chief Strategy Officer of Salesforce.com, teaches this course on the advantages of online marketing campaigns compared to direct sales, covering topics such as online PR in the social media realm, free trials for products, and post-sales communication.