Media Course Start Date Professor School Show More
012 mixed 12 Staying Close to the Customer N/A N/A Sue Decker Stanford
A course on the internal structuring of a sales force to improve customer service as exemplified by Yahoo's business strategy.
001 mixed 1 Staying Close to the Customer N/A N/A Sue Decker Stanford
Sue Decker, the CEO of Yahoo from 2008 to 2009, teaches this course on being attuned to customer needs with parallels to Yahoo's struggles with its competitors.