|
045
full-course 45
|
Advertising & Promotion |
N/A
N/A |
Mohammad Tariq Bucha |
Virtual University of Pakistan |
|
| This course helps students understand all the major marketing communication tools: advertising, direct marketing, the Internet, interactive media, sales promotion, public relations, personal selling, as well as social and consumer-driven media. |
|
045
full-course 45
|
Fundamentals of Public Relations |
N/A
N/A |
Mohammad Tariq Bucha |
Virtual University of Pakistan |
|
| This course endeavors to introduce students to the multidimensional understanding of public relations, not only as defined but also as practiced. |