Bachelor of Business Administration in Marketing Degree from

Program details:

• College:
• Degree: Bachelor's
• Subject: Marketing

Program objectives of the Bachelor of Business Administration degree in marketing are to provide solid foundations in marketing concepts and business. The program provides skills in research, sales management, marketing, and product planning and development. Students demonstrate proficiency preparing spreadsheets, professional presentations, writing reports, analyzing business problems, and developing ethical values within a global business community, leading to careers such as retail merchandising and management, sales management, and marketing and business.

In addition to core and minor requirements, marketing courses like advertising and applied marketing, and management courses like customer service, and statistical methods are required.

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