I gave a brief workshop on Personal Branding: How to Create an Online Presence with my co-worker Megan Myers on Monday. We created a wiki with all of the info for the session and have made it public so feel free to check it out. Here’s the description of the workshop:
It is more important than ever to have an impressive online presence. This workshop session will provide tips for creating a personal brand portfolio which includes everything from your university webpage to your presence on popular social networks such as Facebook, Twitter, and LinkedIn. You will learn how to discover what your personal brand currently consists of (yes, you are online in some capacity – discover what others can find out about you and how this effects your image), and how to develop strategies for branding success. We will discuss the “what and how” of posting to new social media websites and the ways in which that impacts how you are perceived online.