Why We Buy Into Ideas (And How to Convince Others of Our Thoughts)

Iris Shoor, co-founder at Takipi writes for Lifehacker about Why We Buy Into Ideas (And How to Convince Others of Our Thoughts). This is a very interesting article about decision-making and persuasion. These are the different points discussed:

  • Individual thinking vs. Group thinking—are you thinking about revolutionary ideas in the shower?
  • How to communicate better after identifying individual / group thinking
  • “Picture this”—Auditory vs. Visual Thinking
  • “Do you hear me?” Talkers vs. Listeners

Lifehacker also featured another article on the powers of persuasion this week, this one on how to Use an Elevator Pitch to Pitch a Meeting About Your Project, Not Your Idea.