What are people doing on Facebook?

According to Compete, Facebook is now the third most popular destination on the Web in terms of page views. But what are people doing when they sign on? Check out this Compete chart to see what activities the 22 million people who signed into Facebook did in August:

Facebook Activity;
Click for full image.

  • 21 million people browsed their own or their friends’ user profiles
  • 14 million people interacted with Facebook Applications (this activity took the most time per visit)
  • 16 million people browsed photos
  • 8 million people joined or visited groups
  • Only half a million added friends
  • Only a mere 80,000 “poked” someone

Read more in the Compete report: 14 million people interacted with Facebook Applications in August