Using Social Media to Create Hybrid Events in Your Library

Anne Peters and Damon Bullis write for the Journal of Higher Education Web Professionals about Meetups and Photo Booths and Deals, Oh My! — Using Social Media to Create Hybrid Events on Your Campus. These are all excellent ideas which could be easily adapted for all types of libraries. Be sure and check out this article for inspiration before your next event!

“Here at the University of Texas at San Antonio Libraries, we experimented the last two years with running week-long social media-driven celebrations in honor of National Library Week (NLW). By blending virtual activities with physical ones to create hybrid events, we raised awareness of library services, increased our Facebook “likes,” and showcased our friendly, knowledgeable staff. Basing our campaigns in social media and mobile devices allowed us to engage our audience—current students—from their virtual comfort zones.”