Stop Branding Your Library!!

PC Sweeney advises everyone to Stop Branding Your Library!! in his latest post. He provides six thought-provoking arguments for why we shouldn’t spend so much time trying to market our organizations. Here are the points discussed:

  • 1) What is the goal with branding?
  • 2) How many people go to multiple libraries in the system?
  • 3) Part of a consortium?
  • 4) Critical mass of libraries with the same brand or at least using the same card?
  • 5) Same services available?
  • 6) Looking the same