PC Sweeney advises everyone to Stop Branding Your Library!! in his latest post. He provides six thought-provoking arguments for why we shouldn’t spend so much time trying to market our organizations. Here are the points discussed:
- 1) What is the goal with branding?
- 2) How many people go to multiple libraries in the system?
- 3) Part of a consortium?
- 4) Critical mass of libraries with the same brand or at least using the same card?
- 5) Same services available?
- 6) Looking the same