Search and Social: How The Two Will Soon Become One

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Ben Elowitz at TechCrunch writes an excellent article on Search and Social: How The Two Will Soon Become One. This piece clearly discusses the latest advancements in search tech including Google’s knowledge graph and Bing’s “people who might know” feature.

“Bing and Google each recently unveiled its own new search interface, designed to better intuit your intent and help you get to the one best answer more efficiently. And they’ve meet it ever more clear that search is heading straight for a merger with social. The changes are smart. Google’s knowledge graph is useful – when I search for certain things, I just want a cheat sheet. What is Faraday’s Law, again? What exactly is a geoduck?

But Bing’s new feature – “people who might know” – is even smarter.”