Ned Potter interviews Terry Kendrick, guru of strategic marketing in libraries in the latest issue of American Libraries Magazine.
“Terry Kendrick is the guru of strategic marketing in libraries. His book Developing Strategic Marketing Plans That Really Work is a must-read, and he writes, speaks, and runs workshops on marketing libraries all over the UK and in no fewer than 26 countries abroad. He also brings a nonlibrary perspective to the table, lecturing in marketing at the University of East Anglia in the UK.”
And if you’d like to provide input on what’s happening in American libraries with regard to marketing, Curtis R. Rogers, Ed.D., Communications Director at the South Carolina State Library, has posted the annual survey on American libraries using Social Media tools for PR/Marketing. Please consider participation and share the link:
The survey will close on Wednesday, November 21, 2012, 5:00pm EST.