By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify

According to Gartner, the world’s leading information technology research and advisory company, By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes. This is an exciting prediction that will be explored further at the upcoming Enterprise Architecture Summit 2011 in London and San Diego. The press release goes on to suggest that gamified services “for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon”.

“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian Burke, an analyst at Gartner. “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.”

via Peter Alsbjer