How to Optimize Your Facebook Page for Visual Branding


Tim Ware at the Social Media Examiner offers advice about How to Optimize Your Facebook Page for Visual Branding. This excellent primer provides a walk-through for tweaking your organization’s Facebook Page for maximum visual appeal. Here are the different sections:

  • The Profile Picture—The Most Important Visual Element
  • The Profile Picture and the Photostrip Should Work Together
  • And Don’t Forget the Profile Thumbnail!
  • The Photostrip—Roll with the Randomness!
  • The Tab Navigation—Something Lost, Much Gained
  • Keep Your Navigation Pruned!
  • Featured Likes—Opportunities for Cross-branding and Partnerships
  • Admins have a lot of control over the Featured Likes.
  • The Take-away: Consider All Elements of Your Visual Branding