How to Optimize Your Facebook Page for Visual Branding

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Tim Ware at the Social Media Examiner offers advice about How to Optimize Your Facebook Page for Visual Branding. This excellent primer provides a walk-through for tweaking your organization’s Facebook Page for maximum visual appeal. Here are the different sections:

  • The Profile Picture—The Most Important Visual Element
  • The Profile Picture and the Photostrip Should Work Together
  • And Don’t Forget the Profile Thumbnail!
  • The Photostrip—Roll with the Randomness!
  • The Tab Navigation—Something Lost, Much Gained
  • Keep Your Navigation Pruned!
  • Featured Likes—Opportunities for Cross-branding and Partnerships
  • Admins have a lot of control over the Featured Likes.
  • The Take-away: Consider All Elements of Your Visual Branding