Brandjacking via Social Media

Steven T. Shelton, member of Cozen O’Connor in New York, writes for the New York Law Journal about Threats to Brands From Social Media. This is an eye-opening article which discusses trademark risks facing companies and organizations on social networking sites such as Facebook and Twitter. It discusses potential remedies and courses of action as well as practical tips for prevention. Here are some of the recommendations discussed:

  1. Obtain a trademark registration for each of your most important brands.
  2. Proactively obtain account names using all of the trademark owner’s most important brands.
  3. Monitor social networking sites to find unauthorized uses of brand names.