QR or Quick Response barcodes are 2-D tags which can hold information such as URLS, contact information, photos, and more. They are read using a barcode reader and mobile phone’s camera, and they have become an increasingly popular way to do mobile marketing and promotion. Libraries have begun to adopt this new mobile tech and are using it in many innovative ways to put their services and resources in front of the their patrons. Here’s a quick guide to get you started creating your own QR codes for your library or organization.
Why Use QR Codes
QR Codes: Rise of the Code: David Hopkins at the eLearning Blog Don’t Waste Your Time gathers two new and insightful QR Code infographics in QR Codes: Rise of the Code. Each image provides detailed statistics on how these 2D barcodes are being used.
14 Million U.S. Adults Used QR Codes in June: comScore has issued a new report stating that 14 Million U.S. Adults Used QR Codes in June. The study was based on a sample of 14,452 adults.
How To Design QR Codes
Designed QR Codes: The Next Level: Speider Schneider writes for Webdesigner Depot about Designed QR Codes: The Next Level. This excellent article describes the process of designing these 2D barcodes, and includes plenty of examples and videos.
Ways Libraries Are Using QR Codes
Finding the Future: Inside NYPL’s All-Night Scavenger Hunt: Stan Friedman at Library Journal offers coverage of Finding the Future: Inside NYPL’s All-Night Scavenger Hunt. This amazing event gathered 500 gamers to “connect to the future through the riches of the past via the tools of today”.
5 Big Mistakes To Avoid in Your QR Code Marketing Campaign: Matthias Galica at Mashable warns about 5 Big Mistakes To Avoid in Your QR Code Marketing Campaign. As QR codes become increasingly mainstream, libraries and other organizations will want to do their best to dodge these missteps.
5 Steps to a Successful QR Code Marketing Campaign: Jeff Korhan at the Social Media Examiner offers a quick guide to 5 Steps to a Successful QR Code Marketing Campaign. This is a detailed tutorial complete with video.
How QR Codes Can Grow Your Business (or Library!): Jeff Korhan at the Social Media Examiner writes about How QR Codes Can Grow Your Business. This is an excellent guide to quick response barcodes, what they are, and how to use them for your organization.