9 Resources for Marketing on Mobile Social Networks

New location-aware mobile social networks are some of the hottest properties on the Web today. Savvy businesses and organizations are claiming their venues and leveraging these networks for building their brands and engaging their patrons and customers. If you’re wondering how to get started marketing on these popular channels, take a look at some of these resources.

  1. 6 Ways to Socially Reward Your Customers

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    Corina Mackay at the Social Media Examiner discusses 6 Ways to Socially Reward Your Customers, each of which is easily adaptable to a library context. One of the best ways to engage your patrons online is to offer them rewards. These are six excellent ideas for how to do just that.

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  3. 6 Successful Foursquare Marketing Campaigns to Learn From

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    Lauren Drell at Mashable writes about 6 Successful Foursquare Marketing Campaigns to Learn From. With over half a million businesses already on the location-aware social network, organizations must do their best to stand out from the crowd. Here are several excellent campaigns to offer you inspiration. I particularly like what the History Channel is doing – they are offering Tips for all sorts of locations, so that when users follow them and then check in to one of those locations (like the Tower of London), they receive background information on their history.

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  5. How To: Claim Your Business On Facebook Places

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    Sarah Kessler at Mashable writes a brief tutorial for How To: Claim Your Business On Facebook Places. These four simple steps will walk you through how to claim your organization’s venue on Facebook Places and start leveraging this mobile social networking marketing tool for your library.

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  7. How To: Start Marketing on SCVNGR

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    Lauren Drell at Mashable writes a quick guide to How To: Start Marketing on SCVNGR. SVNGR is a location-based social game similar to Foursqure through which organizations can place challenges at venues for users who earn points and rewards.

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  9. How To: Start Marketing on Gowalla

    Erica Swallow at Mashable kicks off a Social Media 101 Series with this blog entry on How To: Start Marketing on Gowalla. The article discusses 7 ways To engage your users and market your brand on Gowalla.

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  11. How to Use Geolocation in Your Marketing Initiatives

    Jamie Beckland at the Social Media Examiner writes a quick guide to How to Use Geolocation in Your Marketing Initiatives. This useful guide discusses how marketers should approach new and emerging technologies such as Foursquare and Gowalla.

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  13. How To: Start Marketing on Foursquare

    Lauren Drell at Mashable writes:

    “There are more than 8 million users on Foursquare — up from just 1 million a year ago. This explosive growth means one thing — you might want to get your business on Foursquare. After all, Radio Shack reported that the average Foursquare user spends 3.5 times more at its retail shops than the average customer.”

    This is a one-stop guide to How To: Start Marketing on Foursquare.

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  15. How To: Set Up a Foursquare Special

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    Lauren Drell at Mashable creates a quick tutorial for How To: Set Up a Foursquare Special. If you’ve been thinking about engaging your library patrons on this location-aware mobile social network, you won’t want to miss this post.

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  17. How To: Gamify Your Marketing

    Adam Kleinberg, co-founder and CEO at interactive agency Traction writes for Mashable about How To: Gamify Your Marketing. This quick guide outlines the reasons why incorporating game theory into your marketing efforts could prove effective as well as provides practical examples of successful campaigns.