If you’re looking to defend the ROI of social media efforts in your organization, you’ll want to check out Phil Mershon’s 5 Social Media Marketing Trends: New Research at the Social Media Examiner. This is an excellent article chock-full of stats and infographics to support these five claims:
- #1: The Benefits Derived from Social Media are Increasing
- #2: More Businesses are Investing in Social Media
- #3: Measuring ROI is One of the Top Challenges Faced by Marketers
- #4: Marketing Agencies View the Value of Social Media Marketing Differently
- #5: An Integrated Social Media Plan Leads to Greater Financial Results
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