5 Social Media Marketing Trends: New Research

If you’re looking to defend the ROI of social media efforts in your organization, you’ll want to check out Phil Mershon’s 5 Social Media Marketing Trends: New Research at the Social Media Examiner. This is an excellent article chock-full of stats and infographics to support these five claims:

  • #1: The Benefits Derived from Social Media are Increasing
  • #2: More Businesses are Investing in Social Media
  • #3: Measuring ROI is One of the Top Challenges Faced by Marketers
  • #4: Marketing Agencies View the Value of Social Media Marketing Differently
  • #5: An Integrated Social Media Plan Leads to Greater Financial Results