5 Reasons You Should Measure Social Media Return on Investment

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Nichole Kelly at the Social Media Examiner writes about 5 Reasons You Should Measure Social Media Return on Investment. This is an excellent article outline the issues surrounding why you would want to start quantifying your social media efforts. These are the points discussed:

  • #1: ROI is a Necessary Evil
  • #2: Your Boss Will Demand ROI
  • #3: Social Media is Resource-Intensive
  • #4: You Can’t Expand Without ROI
  • #5: Optimization is Critical to Success