4 Tips For Gamifying Your Marketing Plan

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Darren Steele, Strategic Director of Mindspace, and co-author of the gamification book, “I’ll Eat this Cricket for a Cricket Badge.” blogs at Mashable and offers 4 Tips For Gamifying Your Marketing Plan. This useful post discusses each of these recommendations:

  • 1. Decide on the Right Opacity
  • 2. Break Up Information Into Smaller Pieces
  • 3. Do Something With Likes and Followers
  • 4. Match Incentives With Engagement