4 Social Media Goals Every Library Should Measure

Andrew K Kirk, Founder of Face The Buzz and Social Media Examiner writer, outlines 4 Social Media Goals Every Business Should Measure, but these can all easily be applied to libraries as well. It’s so important to be aware of how to measure success for marketing and outreach campaigns, especially with regard to social media since use of these tools are often more difficult to justify to stakeholders. Andrew discusses some great custom reports that you can create using Google Analytics to measure visitor loyalty which I can’t wait to try out. Here are the four points discussed:

  • Goal #1: Raise Awareness of Your Brand
  • Goal #2: Website Traffic
  • Goal #3: Website Visitor Loyalty
  • Goal #4: Conversion Rates