32 Library Marketing Resources from 2012

2012 has had a surplus of excellent marketing articles ranging from mobile marketing to ways to leverage social media tools such as Twitter. Here’s an organized roundup of 32 of this year’s marketing articles that librarians will want to read.


  1. Create Your Own Library Social Media Monitoring Dashboard
  2. Stop Branding Your Library!!
  3. 24 Must-Have Social Media Marketing Tools
  4. Marketing Your Library
  5. How to Simplify Your Social Monitoring
  6. 13 Tips to Combine Photos and Social Media for Greater Exposure
  7. 4 Tips For Gamifying Your Marketing Plan
  8. 58 Ways to Create Persuasive Content Your Audience Will Love
  9. 5 Top Google+ Tools and Apps for Marketing Pros
  10. 26 Elements of a Gamification Marketing Strategy
  11. 9 Social Media Marketing Tips From the Pros
  12. 21 Resources for Library Marketing with Social Media
  13. Mobile Marketing With QR Codes and MS Tags
  14. 9 Ways to Integrate Email and Social Media Marketing
  15. 5 Tips for Making Your Brand More Social


  17. 10 Ways to Grow Your Facebook Following
  18. 5 Ways to Increase Your Facebook Engagement
  19. 9 Tips for Running Successful Facebook Contests
  20. Facebook Marketing in 2012: How to Keep Up With Facebook
  21. 9 Essential Facebook Marketing Resources
  22. 11 Inspiring Nonprofit Facebook Timelines
  23. How Facebook Can Help Market Your Library


  25. 10 Ways to Market Your Library With Foursquare
  26. 26 Tips for Success With Location-Based Marketing


  28. 10 Tips for Promoting Your Events With the New LinkedIn Events Tool
  29. 4 Tips for Creating Your LinkedIn Company Page


  31. 5 Ways to Use Pinterest in Your Library
  32. 5 More Ways to Use Pinterest in Your Library
  33. 26 Tips for Using Pinterest for Business


  35. How To: Upgrade Your Nonprofit’s Twitter Profile to the New Design
  36. How to Better Manage Your Twitter Relationships
  37. 5 Twitter Tools to Enhance Your Marketing