26 Elements of a Gamification Marketing Strategy

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Debbie Hemley at the Social Media Examiner offers a guide to 26 Elements of a Gamification Marketing Strategy. According to Gartner, more than 70% of Global 2000 organizations will have at least one gamified application by 2014. If you’re considering incorporating this new and popular trend into your marketing strategy, you’ll want to check out this post. Here are the first five elements discussed:

  • #1: Achievers (Bartle’s Types)
  • #2: Badges as a Reward
  • #3: Challenges
  • #4: Demographics
  • #5: Explorers (Bartle’s Type)