Graphic Designer

What a Graphic Designer Does

The work of graphic designers is all around, from billboards to product logos. Graphic designers are responsible for creating the visual imagery seen in commercial media and usually work for ad agencies, corporations and publishers. They begin by working with clients to determine the type of image, feeling or message the material needs to convey. After that, they come up with potential designs and submit them to the clients for approval. Once a design a chosen, graphic designers work to refine the layout, balance and overall quality of the design, using computer programs, on-site photographers and a wide range of typography. Graphic designers need to know how to work well under pressure and work with the latest cutting-edge technology. Additionally, because they are working closely with clients and coworkers, good communication is a must. While the bulk of their work is creative in nature, the commercial aspects of it make it essential to have a background in business and marketing as well.

How to Become a Graphic Designer

A career as a graphic designer usually begins with taking courses at a university or community college in a graphic design degree program. While an associate's degree in the field might be enough to suffice, to be truly competitive, students will want to complete a bachelors, either a BA or BFA, in graphic design. A graphic design degree program will include courses on art and design fundamentals that will play a big role in a future career as a designer like typography, illustration, photography, animation, layout, media and web design. Throughout their courses, students will need to work hard to develop a good portfolio of work and take on internships that will help them post-graduation. It is also critically important to learn as much as possible about technology, from hardware to the latest design software, as it will be a major component of almost all careers in the field. Once students have graduated, they can enter into the job market and start working as graphic designers.

Career Outlook for Graphic Designers

According to the Bureau of Labor Statistics, the field of graphic design is estimated to grow and average amount in the coming years. While job growth will be good, increasing about 13%, graphic designers will still face tough competition for top positions. It's simply the nature of the profession as there are many talented individuals but high-paying and prestigious jobs are few. Still, with the additional 37,000 jobs that should be created over the next ten years for those in graphic design, finding work shouldn't be too much of a struggle for new grads. One thing all graphic designers need to be conscious of when applying for work is creating a great personal portfolio of work. It is this portfolio more than a resume that will help to find employment. Other factors, like experience, education and location can also play a role in job availability.