Professional athletics, college sports, and the sporting equipment retail industries have brought in billions of dollars in revenue to the U.S. economy in recent years. Online sports management certificate programs prepare working professionals for the specific challenges of the business side of the sports industry. Common areas of focus within sports management include marketing, administration, media relations, collective bargaining, and organizational management.
Types of Sports Management Certificates
Sport Management: Athletic Administration Graduate Certificate
Designed for working professionals who already hold a
master’s in sports management, a graduate certificate in athletic administration builds on fundamental business principles of sport management with administrative theories and applicable skills. An online graduate certificate in sports management and athletic administration is ideal for professional sports administration or for the management of an athletics program at a school or community organization. Requirements include:
- A master’s degree in sports management or business
Post-master’s certificate programs are generally comprised of 24 credit hours, which is the equivalent of an academic year of full-time study. Because many sports management certificate programs are offered online and designed for working professionals, these credit hours may be spread out over one or two years, including summer semesters. Post-master’s certificate programs in sports management include advanced courses in sport and society, principles of athletic administration, marketing and media, internationalization of sport business, and management of sport organizations.
What’s Next for Certificate Holders?
Professionals who pursue this post-master’s degree will develop the skills needed to become athletic directors within a school, college, community, or professional athletic department. A master’s degree in sports management, education, or business is generally required to obtain such positions. The median salary for an athletic director in higher education was quoted at $100,759 by Salary.com.