Media psychology specializes in studying how media and technology influence human thoughts and behavior. This relatively new academic and applied discipline researches the entire human experience of media from the producer, distributor, and consumer perspective. Media psychologists examine all different types of media, including the sounds, graphics, content, and other media elements that affect the mind.
Media psychology is not a clinical degree, but it does utilize many of the same theories and principles of other psychology subfields. Like social psychology, the media psychology field also considers the psychological variables of thoughts, feelings, and behaviors when measuring the social influence of media.
Becoming a media psychologist requires extensive training and education in the field of psychology and advertising. Most begin by earning a bachelor’s degree in general or media psychology, advertising, communication and media studies, or another related subject. During this undergraduate program, students will take courses in introduction to media psychology, foundations of research, global media and social advocacy, positive psychology and pro-social media, psychology of neuromarketing, and more.
Graduates of the media psychology program may be qualified to work as media consultants, advertising, promotions, and marketing managers, market research analysts, and non-clinical counselors. To practice clinical psychology or work in academia typically requires a master’s and doctorate degree in psychology or another research field.