Without effective marketing, public relations, and sales tactics, business and corporations often struggle to sell their products and services. It makes sense, then, that colleges and universities across the country are expanding their curriculum to include not only more marketing degrees but also online marketing certificate programs. Typically shorter than traditional degree programs, vocational certificates focus on teaching specific marketing principles and practices rather than overall academic theories and studies.
Types of Marketing Certificates
Vocational certificates are an attractive option for people who want a thorough marketing education but don’t have the time or money to enroll in a traditional four-year program. A marketing professional certification may not be enough to get to the top of an organization right away, but it is a great starting point for individuals looking to enter into the industry. Plus, there’s always the option of going back to school for a more traditional degree should a student decide they want to learn more about the marketing field. Below are some typical admission requirements applicants should expect to see in certificate programs.
- High school diploma or its equivalent
- Updated resume
- Academic transcripts
Certificate programs can be completed in as short as a year, but completion times vary depending on both the student and the certificate school. Certification programs are great for people looking for an alternative to traditional education options, and when they are offered online, the convenience factor only increases, as it gives students much more freedom over when and where they can take their courses.
What’s Next for Certificate Holders?
Inside Higher Ed reported that certificates make up 22% of all college credentials awarded, proving just how much they’ve increased in popularity over the years. Those going into the marketing field will likely find that, in addition to a certificate, most positions prefer a traditional degree, but with enough relevant work experience – which can be attained through internships and part-time jobs – a student can catch the eye of hiring managers.
If after obtaining a certificate a student desires to continue their education, there are some formal degree options they should consider. Some of the common marketing degrees students pursue are at the associate or bachelor’s degree level. Those looking for academic or management opportunities should look into a master’s degree or doctorate degree in marketing.