These days, everything seems to be about the bottom line and the factors, processes, and variables that affect it. It’s no wonder, then, that marketing has become such an important, influential field. Essentially the study of promoting products and services and connecting with consumers, marketing plays a pivotal role in today’s commerce world. Universities and schools everywhere are expanding their course and program offerings to include various types of marketing degrees, from an associate degree all the way up to a master’s degree.
Why a Bachelor’s Degree?
Although there are many different business degrees available to students, deciding to major in marketing at the undergraduate level is a smart choice for anyone who has an interest in working in a creative field. After graduating from a marketing degree program, individuals can decide to either continue their studies or peruse the job market. Many competitive, entry-level jobs hire candidates who have a bachelor’s degree in areas like sales, advertising, marketing, and corporate communications. Plus, most marketing bachelor degree programs are broad enough to give students a strong education foundation that can be utilized in an array of careers.
Getting Into a Bachelor’s Degree Program
Enrollment and admissions criteria for a bachelor’s degree program will vary from institution to institution, but here some common requirements to expect:
- Completed application
- High school diploma or its equivalent
- Competitive SAT and/or ACT scores
Inside a Marketing Bachelor’s Degree Program
Statistical reasoning and business law are just two of the several topics commonly explored in online marketing bachelor’s degree programs. Curriculum at this level is focused on the marketing discipline, but it also includes courses in accounting and finance to ensure students understand the business world as a whole. It’s one thing to understand your discipline inside and out, but it’s entirely different to understand how it fits into the grand scheme of things.
The time it takes to complete a degree program depends on a student’s personal drive and a program’s degree requirements. On average, however, a bachelor’s degree usually takes about four to five years to complete. Those entering the program with an associate degree or some college already completed might be able to complete their degree in a shorter amount of time, however.
What’s Next for Marketing Bachelor’s Degree Holders?
Marketing is a growing field that holds a lot of promise. Graduates entering the workforce with their bachelor’s degree are eligible for careers in the advertising, promotions, and market research realms, to name a few. In fact, the U.S. Bureau of Labor Statistics (BLS) reports that these fields are growing at a rapid rate. Another area marketing graduates can secure positions is in the branding and marketing departments of businesses, corporations, and nonprofit organizations.
There are higher-level marketing degrees that can be pursued for those graduates who desire to continue their education. Students can advance to either the master’s or Ph.D. level if they desire. There are some certificates available in marketing as well.