As the Internet continues to grow and expand, the number of people pursuing an internet marketing masters degree only increases. Schools and universities have caught on to the trend and are now opting to offer more internet marketing degrees online and in-person. These curriculum in these degree plans expand on what’s covered at the bachelor’s and associate levels of the same subject. Rather than giving an overview of internet marketing while also covering other aspects of business, programs at the master’s level can delve deeper into strictly internet marketing, as it’s assumed that enrolled individuals already know the basics.
Why a Master’s Degree?
A master’s degree in this subject is a smart choice as it helps set candidates apart from others that may have only opted to obtain a bachelor’s degree at most. Many careers in this field only require candidates to have a bachelor’s degree, but the U.S. Bureau of Labor Statistics (BLS) emphasizes that many leadership roles may require a master’s degree. Plus, master’s degree programs not only help improve your salary and career options, they also grow your overall knowledge and help you develop as a professional. If you have aspirations of leading the pack and standing out from the crowd, it is advised that you pursue a master’s degree.
Getting Into a Master’s Degree Program
For students interested in enrolling in one of these programs, it’s important that they note that there are a few common admission criteria that almost every college requires. A sample list is provided below.
- Bachelor’s degree in related subject
- Up-to-date resume
- Completed admissions application
Inside an Internet Marketing Master’s Degree Program
Courses within this program explore a number of things, such as effective social media tips, building and promoting a company’s web presence, search engine optimization, and more. This program offered through Florida Tech University Online teaches students about the importance of studying and assessing analytics, among other things like building and implementing e-business models. Individuals also learn about new and emerging technologies and how they can best be utilized to get results.
The time it takes to complete a program like this will vary, but a typical master’s program lasts for two years. This can obviously increase or decrease depending on how many courses you opt to take each term and how much time you dedicate to your studies. The beauty of the program offered through online colleges is that they can be completed independently, and are thus easier to fit into your busy schedule.
What’s Next for Internet Marketing Master’s Degree Holders?
Internet marketing master’s degree holders leave school and enter into the workforce in demand. Every organization, regardless of their mission or industry, is looking to beef up its internet marketing measures to stay competitive and tap the virtual audience. In addition to having a number of jobs from which to choose, individuals in this field will also enjoy comfortable lifestyles thanks to their generous salaries. The U.S. Bureau of Labor Statistics recently reported that marketing managers can make an average of over $129,000 a year.
If you desire to continue your education beyond a master’s degree, there are certifications in the subject you might consider entering into. Shorter than traditional degree plans, these programs delve even further into the subject and allow students the opportunity to focus on certain elements. It also helps boost one’s resume and qualifications when compared to co-workers on a similar level.