Some call it Internet marketing, others refer to it as digital marketing, but regardless of the different names, it represents the changing face of marketing and advertising as a whole. As our world becomes more technologically driven and advanced, the ways in which we communicate and interact with each other are changing and evolving. This means not only do we have to develop new habits and processes on the social and personal level, but marketers and advertisers are having to find new, up-to-date ways to reach consumers ó thus, Internet marketing was born.
A balance of using traditional marketing methods along with blogging, social media, and other Internet tools, Internet marketing is becoming more important in today’s economy. Schools are beginning to offer Web marketing certificates in addition to more traditional degrees at various levels.
Types of Marketing Certificates
Web marketing practices will grow in importance over time. Students interested in pursuing an Internet marketing certificate will learn how to manage projects, coordinate social media efforts, and more. Interested individuals should note that there are some common basic admission requirements for most programs. A sample of this criteria is listed below:
- Bachelor’s degree in related subject
- Relevant work experience
- Completed admissions application
Depending on what school you attend, how many hours you take a semester, and your other schedule limitations, completion time for this program will vary. However, on average, it can take anywhere from less than a year to a year and a half to earn this type of certificate. Also keep in mind that many schools offer online options to add to the convenience and flexibility of the program, plus those usually fit better into the schedules of working professionals.
Another certificate option in this subject is for students to pursue a pre-master’s graduate certificate in the field. Obtaining a certificate at this level can help students advance to even higher degrees, such as master’s or doctorates in the subject. It can also help individuals land highly competitive jobs, as an additional certification will help them stand out from other candidates. To be admitted, students have to meet some standard requirements that are common of numerous schools and universities:
- Bachelor’s degree or equivalent in related subject
- Competitive GPA
- Up-to-date resume
Rate of program completion will vary from student to student and program to program, but typically a certificate program on this level will take about a year to complete. During that year, students will learn the ins and outs of industry-specific things like SEO practices, copy-writing, and more. Web development will also be another huge focus.
What’s Next for Certificate Holders?
Certificate holders in this field will enjoy many of the same benefits of their degree-holding peers, especially because these certificates typically require applicants to hold some sort of traditional degree. The U.S. Bureau of Labor Statistics notes that advertising, marketing and promotions managers can earn more than $107,060 as of May 2012, and that’s with just a bachelor’s degree. Individuals who go on to further their skills with a certificate can only expect to earn more and enjoy more job security.
If just getting a certificate isn’t satisfying enough, students can go on to pursue a masters in the subject. Doctorates don’t seem to be readily available, but may be in years to come as the field continues to grow.