These days, every company and organization, regardless of their mission and purpose, needs an effective internet marketing plan in place. With the web only growing in popularity, it is a quickly expanding medium that would be silly for any marketer to ignore. This trend is likely why so many universities and schools are now offering web marketing degrees. At the bachelor’s level, students can expect to delve a little deeper into E-marketing tactics, while still getting an overview of how it fits into today’s business world.
Why a Bachelor’s Degree?
Since this internet marketing is such a up-and-coming trend, it’s no surprise that there are no shortage of degree options. Students interested in learning more can opt to pursue anything from an associate degree in the field to a master’s degree, but for some a bachelor’s degree is just enough. A bachelor’s degree prepares students for the workforce, while still leaving their frame of reference and options wide enough should they decide to pursue a different path after graduation. According to the U.S. Bureau of Labor Statistics (BLS), jobs in internet marketing usually only require their candidates to have a bachelor’s degree in the subject, so students shouldn’t have any problem starting their careers.
Getting Into a Bachelor’s Degree Program
Specific admission requirements vary from institution to institution, but some common criteria to expect include:
- High school diploma or its equivalent
- Competitive SAT or ACT scores
Inside an Internet Marketing Bachelor’s Degree Program
Students enrolled in programs like this one offered through the International Academy of Design and Technology can expect to take courses in a variety of topics. Graphic design, branding and corporate identity, and SEO processes are just some of the subjects covered in these degree programs. Web design and development will also be covered, as they are a huge part of any internet marketer’s role in creating effective websites that engage consumers.
The time it takes to complete one of these programs depends on a few factors including the specific institution and student. However, on average the programs can take anywhere from two-and-a-half to four years. For online programs it is especially hard to say how long it will take as students generally determine their own course load each term.
What’s Next for Internet Marketing Bachelor’s Degree Holders?
There’s no question that internet marketing methods are here to stay, so the need for professionals who are trained in this area is only expected to grow. As technology and communication has evolved, so has marketing. In fact, some marketing positions like market research analysts are expected to grow by 41% from 2010-2020, according to the BLS.
If after obtaining your bachelor’s degree you find yourself still wanting to learn more about internet marketing, it’s important to note that there are no shortage of academic options available. Students can go on to enroll in a master’s degree program in the subject. Graduate and vocational certificates are also available, so regardless of what your educational goals are you’re sure to find something that works for you.