Regardless of a company’s mission and purpose, the odds of them succeeding without an effective internet marketing plan in place are slim to none. Technology is continually changing and evolving and so too is the way we communicate and do business. Universities and schools everywhere are hip to the trend as they expand their academic offerings to include more internet marketing associate degree programs. Students enrolled in programs like this can expect to learn not only about internet marketing tactics but also the business world as a whole.
Why an Associate Degree?
Associate degrees are an appealing option because they allow students to receive enough education to be successful in the field without overloading them with information. At the bachelor’s and master’s levels, the specific marketing content and exercises dig deeper and get more industry-specific, where as an associate degree gives students a broad overview of the subject. Students can walk away feeling like they have a good idea of the big picture and can choose to pursue positions in the field, or they can decide it’s not right for them and take a new path. In another instance, an associate degree can be an attractive option for people who already have a higher degree in another field and just want to expand their horizons a bit. A digital marketing program at the associate level is less of a financial and time commitment, so it gives professionals the opportunity to get in, receive the information they need, and get back into the field.
Getting Into an Associate Degree Program
Admissions criteria for a program like this will vary depending on the school, but here are some common requirements:
- Academic transcript(s)
- Up-to-date resume
- High school diploma or its equivalent
Inside an Internet Marketing Associate Degree Program
Students enrolled in an internet marketing associate degree program can expect to get hand’s on experience building marketing and business plans for mock companies. In addition to learning about SEO principles and how to best use analytics, students will also explore other aspects of business like finance and accounting. Intensive, effective sales strategies are also taught, as sales and marketing go hand in hand.
Programs at the associate’s level rarely go beyond two years, with some even lasting as short as just one. However, it’s important to remember that completion time ultimately depends on the student, as they will likely be building their own schedules and fitting it in around work and other responsibilities. This is especially true of online programs, as they generally offer more flexibility.
What’s Next for Internet Marketing Associate Degree Holders?
People who hold an associate degree in this subject have a few options once they graduate. They can either enter into the workforce, continue with their studies in this field, or pursue another field of study; it’s all about personal preference and goals. Companies everywhere are looking to hire internet marketers, so finding a job shouldn’t be a problem.
If more education in the internet marketing realm is the route you want to take there are a myriad of academic options one can pursue. Degrees are offered at the bachelor’s and masters level, in addition to there being a few different certificates in the subject. Whatever your long-term plan is, you’re sure to find something that works for you.