Survey researchers conduct surveys, using the Internet, direct mail, telephone, in-person interviews, and focus groups for scientific, health, marketing, political, and educational research purposes. They utilize various statistical and analytical techniques and software to analyze and present survey results. Some of the job responsibilities of survey researchers include:
- Thoroughly research survey topics
- Developing and designing surveys and survey methods
- Conducting surveys
- Collecting and analyzing survey data
Companies in all industries rely heavily on survey research, and faster than average job growth is predicted for survey researchers. However, according to the BLS, since it is actually a small occupation, from 2010 to 2020 this growth will only result in approximately 4,700 new jobs.Read More
Job Growth for
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Becoming a Survey Researcher
Schools typically offer on-campus and online certificates and master's degrees in survey methodology, but not bachelor's degrees. Survey researchers generally hold a bachelor's degree in business, marketing, psychology, or political science, and have completed undergraduate coursework that includes research methods, statistics, and survey design, research, and/or methodology. More technical and advanced survey researcher careers will require a master's or Ph.D.
Bachelor degree programs that include courses in marketing and statistics will benefit job candidates in this small and competitive field. But employers are likely to favor individuals with an advanced degree in survey research or methodology. A sampling of classes found in advanced degree programs in survey research or methodology include:
- Introduction to probability
- Data Collection
- Questionnaire Design
- Analysis of Complex Data
After a few years of work experience, survey researchers may decide to earn additional, professional certification to help further career opportunities and advancement. The Marketing Research Association offers the Professional Researcher Certification (PRC) for qualified survey researchers. In order to qualify for the certification exam, candidates must have at least three years of previous survey researcher experience and membership in a professional organization.