Market Research Analyst at a Glance

Projected Job Growth

  • +0% Job Growth for
    Market Research Analyst

  • 2013
  • 2023

Average Salary for Market Research Analyst

  • $0 Annual Pay
    National Average
  • $0 Hourly Pay
    National Average

Best States for Market Research Analyst

  Employment
in 2011
Average
Annual Salary
Average
Hourly Pay
Massachusetts 14,510 $68,580 $33
District of Columbia 8,350 $70,500 $34
Delaware 1,840 $80,570 $39

Becoming a Market Research Analyst

To become a market research analyst, a candidate will most likely need to have a bachelor's degree, and in some cases a graduate degree, to secure a job. Bachelor's degrees for this field are usually related to math, statistics, or computer science. It is essential that the bachelor degree program include courses in business most pertinent to the career, such as communications, psychology, economics, and sociology. Because a vast number of market research analyst careers require candidates to hold a master's degree, the Master of Business Administration (MBA) is a common choice to satisfy that requirement.

In addition to having the appropriate educational background, candidates are more likely to be hired with prior experience gained through internships or work experience in business, sales, or marketing. Certification, while beneficial in bolstering a resume, is not mandatory in most cases. To qualify for Professional Researcher Certification (PRC), candidates must have a minimum of 3 years of experience with opinion and marketing research and be a member of a professional organization. Among the skills every market research analyst should have, the most important are analytical thinking, communication, critical thinking, and being detail oriented.

  • Communications
  • Social Sciences
  • Business Administration
  • Economics

Students seeking a career in market research analysis should be very careful to make sure their bachelor degree program includes the necessary courses that apply towards their job. Anything related to business with elements of analysis or research is a good place to start looking. Master's degrees are usually required for leadership positions or positions requiring more technical research. Candidates obtaining certification for their market research analysis jobs will need to remember to apply for renewal and take continuing education courses for the certification to remain valid.