|
Another paid content model goes away
The New York Times announced Tuesday that they were doing away with the TimesSelect paid content program. In the Times estimation the potential for growth in advertising was greater than the potential for growth in subscribers. At the kind of traffic levels the Times enjoys (13 million unique visitors each month), this may be true, but it’s not yet clear that advertising can support lower-traffic models. Still it’s an idication that putting content behind walls is losing steam.
