Archive for the ‘Trends’ Category

Todd Wasserman at Mashable creates a list of the Top 6 Social Media Marketing Trends of 2011. This useful list discusses the significant upgrades and improvements made by major social media properties on the Web over the past year. The six trends discussed include:

1. Google +
2. Facebook’s Overhaul
3. Twitter’s Ascendance
4. Daily Deals Shakeout
5. Augmented Reality Goes Mainstream
6. Novelty Apps

Corina Mackay at the Social Media Examiner writes about Augmented Reality: 5 Ways it Can Change Your World. Augmented Reality, the technology that enables the placement of layers of information over real-world locations and environments is becoming steadily more mainstream. Check out these 5 ways it will change things in the near future.

• #1: Games
• #2: Safety
• #3: Politics
• #4: Art
• #5: Sales

Rick Chin, Director of Product Innovation at SolidWorks, writes for Mashable about 8 Current Technologies That Will Shape Our Future. This thought-provoking article discusses the author’s vision of how these technologies will continue to evolve and integrate with one another over the coming years.

1. Smartphones
2. 3G and 4G Wireless Broadband
3. Cloud Computing
4. Eye-Tracking / Voice Commands
5. Augmented Reality
6. Social Networking
7. CAD, 3D Printing & Custom Products
8. Autonomous Cars

Art: John Hersey

Carolyn Duffy Marsan at Network World discusses predictions from leading research labs which point to a future of talking machines, 3-D telepresence and real-world robotics in 25 ways IT will morph in the next 25 years.

“Imagine a world where the computers, networks and storage systems are all tens of thousands of times faster than they are today — and then think about the sci-fi type of applications that will be possible.”

Steve Rubel, SVP, Director of Insights for Edelman Digital identifies Eleven Digital Trends to Watch in 2011. Here are just the first five:

1. Attentionomics – Marketers begin to realize the value of attention and not just reach in driving conversion
2. Digital Curation – The plethora of content will give rise to digital curators who can separate art from junk
3. Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change
4. Transmedia Storytelling – If there’s one constant it’s that humans crave stories. Technology creates new expectations
5. Thought Leadership – Companies recognize they must activate credible individual expert voices who can create content