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A new Nielsen report on the myths and realities of teen media trends reveals How Teens Use Media. Here are a few of the findings:
Teens are NOT abandoning TV for new media: In fact, they watch more
TV than ever, up 6% over the past five years in the U.S.
Teens love the Internet…but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes per month online—far below the average of 29 hours and 15 minutes.
Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25–34, but recall ads better when watching TV shows online than they do on television.
Laura I. Gómez, online media executive and former college language instructor, writes for Mashable about How To: Learn and Practice Languages Using Social Media. This quick and useful guide provides the following types of website recommendations for people who wish to learn a new language through today’s new media sites:
Establishing an engaging and effective online presence takes continual maintenance. Chris Brogan suggests 19 Presence Management Chores You COULD Do Every Day in order to do just that. Here are a few of his suggestions:
Find seven things worth retweeting in your general feed and share.
Visit your blog’s comments section and comment back on at least 5 replies.
Enter any recent business cards to invite them to LinkedIn (if you’re growing your network).
Check in on birthdays on the home page [of Facebook]. (Want a secret? Send the birthday wish via Twitter or email. Feels even more deliberate.)
Daniel Hooker at Sociallibrarian writes about 10 ways library schools should be teaching social media. This interesting post discusses the benefits of incorporating social media instruction into library school curriculum. Here are the first five ways that LIS programs could be teaching new media, be sure to check out the full post for more.
“Today, the Google-Facebook rivalry isn’t just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility. For the last decade or so, the Web has been defined by Google’s algorithms—rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.”
If you’re having difficulty keeping track of all your social media profiles, you may want to check out Web Worker Daily’s recent post about Options for Managing Many Online Identities. Charles Hamilton recommends several helpful aggregators such as DandyID which is a simple service that will let you specify your online identity for over 330 social networks. See the full article for more.
David Chartier writes for Wired Magazine’s Dual Perspectives about The Future of Social Media - one in which the social Web breaks up the silos and enables true data portability.
“The vision of a web where users are no longer locked up with their content away from others just because they picked a different social networking service, is a big one. “We’re essentially creating virtual reality, except that it’s more of an intellectual, informational reality,” Laporte muses. “It’s hard to imagine what this world will look like … but it’s really about breaking down barriers that, up ’till now, have been about the scarcity of resources and information. Now those are coming down.”"
Beginning at 12:01 am on Saturday morning, Facebook users will be able to claim their usernames as part of their Facebook Web address to easily point people to their profile or FB Pages. To find out more check out the press release here.
Robin Hastings, Information Technology Manager for the Missouri River Regional Library in Jefferson City, Missouri, has written a Library Technology Report titled Collaboration 2.0 which looks like an excellent guide to 2.0 tools.
“Some information technology managers and administrators are blocking access to social networks like Facebook or MySpace or to social tools like blogs because of fears that their staff will spend too much time updating their profiles and commenting and not enough time working. The purpose of this report is to give library managers the tools they need to encourage collaborative work both within and outside of their organizations and to make the case that social networking tools, when used efficiently by a library, are more of a boon to productivity than a drain on it. In this report, readers will also find hard data and concrete proposals that will save money and time in just about any collaborative effort library staff might decide to undertake. Even if a given library is not presently engaged in collaborative work, the activities that staff members do on a day-to-day basis can be improved by using collaborative platforms like Google Docs, a wiki, or an internal blog to facilitate communication.”
Vincenzo Cosenza has created a World Map of Social Networks, a color-coded map that displays which social network is the most popular in each country. The colorful results are based on Alexa and Google Trend data.
Jennifer Leggio writes for ZDNet’s Social Business blog about the Nine worst social media fails of 2009… thus far. Anyone interested in social media marketing will want to check out these summaries of marketing misses.
“What is to be learned here? Well, don’t lead with tools. Don’t think that your brand is above the risks and backlash of social media. When plotting a social media campaign, truly think about what you want your end result to be, and fully examine everything that could possibly go wrong. Word-of-mouth marketing is a fantastic thing when you know how to leverage it. But if you lose control of your brand, the disasters are almost endless. Let these brands’ failures be a lesson.”
If you aren’t sure whether you want to start a Facebook Page or a Facebook Group for your organization, you’ll want to check out the latest post from Howard Greenstein at Mashable. Facebook Pages vs Facebook Groups: What’s the Difference? takes a look at the value of creating each of these by analyzing several factors including:
Hongkiat.com comes up with a guide to 20 Facebook Tips/Tricks You Might Not Know. This useful article offers instructions for some pretty obscure FB features and hacks such as removing advertisements by utilizing a Greasemonkey script. Here are the first five tips and tricks, be sure to check out the full article for more:
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