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If you’re using Chrome, the open source Web browser by Google, you may want to check out the latest article from Josh Catone at Mashable. 6 Killer Google Chrome Extensions for Social Media Addicts lists popuar and useful plugins for using social media sites as well as lists some of the best places to find other extensions. Here are his recommended six extensions:
The Non-profit Tech 2.0 blog recommends 10 Tips for Managing Social Media Burnout. If you’re on the brink of information overload, you’ll want to scan this helpful list of suggestions. Here are their top five:
Don’t update your organization’s profiles on the weekend.
Pick a time to quit in the evening and stick to it.
Pick one social networking profile and keep it entirely for fun and your personal life.
Ross Kimbarovsky, co-founder of crowdSPRING, gives Mashable readers 10 Small Business Social Media Marketing Tips. Each recommendation outlines both basic and advanced strategies for leveraging social media tools to reach your goals. Some of the tools & suggestions discussed include:
Robin Broitman at IIG has pulled together over 50 resources to identify and target social media influencers in How-To Influence Influencers- Bloggers, Tweeters & Others. If you want to learn strategies for word-of-mouth marketing, you’ll want to check out this list which is divided into the following categories:
Identifying, Targeting and Courting Key Influencers
The Nonprofit Tech 2.0 blog has a quick guide to Five Essential Apps for Your Nonprofit’s Facebook Page. Many of these apps would also be particularly useful for a library’s FB page as well. During my presentation at the Suffolk County Library Association yesterday, I suggested two of these five for library Facebook pages, I can’t wait to check out the other three.
Charles W. Bryant writes for HowStuffWorks about the Top 10 Things You Should Not Share on Social Networks. Even if you think you’ve got social networking figured out, you will want to read through the author’s discussion and warnings for each item on the list. Here are items 10 through 5:
Desktop computer ownership has decreased 27% while laptop ownership increased nearly 23%.
Despite the state of the economy 8 out of 10 freshman entered school with a laptop which was one year old or less.
9 out of 10 students use the college & university library website.
Over 44% of students have contributed content to video websites, over 41% to wikis, and over 37% have contributed to blogs. 35% of students use podcasts.
Social networking websites and text messaging were used by 9 out of 10 respondents.
Chris Brogan talks about how to use social media to promote real-time events in How to Market an Offline Event Online. Be sure to check out the full post for more on his recommendations:
Josh Catone from Mashable has created a quick guide to How To: Organize an Event on Facebook. This useful post walks readers through the following steps to successfully create, manage, and promote an event through Facebook:
“Is there a class divide online? Research suggests yes. A recent study by market research firm Nielsen Claritas found that people in more affluent demographics are 25 percent more likely to be found friending on Facebook, while the less affluent are 37 percent more likely to connect on MySpace.”
Barb Dybwad at Mashable has created a guide to organizing your contacts in Facebook with How To: Create Friend Lists on Facebook. Learn how to create these lists which will allow you to filter updates in your News Feed through this step-by-step guide. One thing I will add is that Friends Lists are a powerful way to customize your Privacy Settings in Facebook as well - once you’ve created individual lists you can determine exactly who sees what on your profile - including photos, Wall Posts, and more.
Christina Warren at Mashable creates a quick guide to How to Integrate Facebook With Your Blog. These helpful suggestions will set you on your way to let your readers sign in with their Facebook login to leave comments, display recent visitors, commenters, and friends on your website, feed your blog content into FB, and more.
If you’re wondering how to add functionality such as IM chat widgets or other rendered HTML to your library’s Facebook Page, Andy Burkhardt, Emerging Technology Librarian at Chaplain College Library walks you through how to do it in this helpful 2-minute screencast.
I’ve written an article for the October issue of School Library Journal titled Should Your Library Have a Social Media Policy? If you’re thinking about developing policies and standards for your organization, please check it out:
“Today’s new media tools are incredibly powerful communication vehicles that allow organizations to connect and engage with many different audiences. With more than seven million users, Twitter is growing at an annual rate of 1,382 percent, Facebook boasts over 250 million active members, and aspiring writers have started more than 133 million blogs. While the wild popularity of these apps has opened up a world of opportunity for developing brands and building communities, the social and extremely public nature of these services also brings potential hazards. That’s why organizations—including libraries—are developing policies on the use of social media for staff and users alike.”
Erik Qualman, author of Socialnomics has created this excellent video presenting loads of statistics and information about the Social Media Revolution.
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