Archive for the ‘Reputation’ Category

Charlie White at Mashable discusses this excellent new infographic created by digital marketing firm KBSD on Protecting Your Online Reputation.

Maria Ogneva, Head of Community at Yammer, offers advice on Mashable for How To: Deal With Negative Online Sentiment About Your Brand. This helpful article discusses “badvocates” –- the folks who spread negative comments about you with their networks, and how to deal with them. This quick guide is organized into the following sections:

• Causes of Badvocacy
• Chronic Complainers
• Finding Badvocates
• How Do You Prevent Badvocacy?

Georgina Laidlaw at GigaOm reports that Web Users Seek the “Right to Be Forgotten”. This is a very interesting article about privacy, reputation management, and the right to have personal information deleted from public websites.

“The EU is currently proposing laws that would require web site and service owners to delete individuals’ personal information from their records. The new laws aim to uphold a person’s “right to be forgotten.”

How do you feel about your right to be forgotten? To be honest, until I read this article, I didn’t realize being forgotten was a right. This news seems to reflect an intriguing new stage in our restlessly evolving relationship with technology.”

Tim Weber Business editor of the BBC News website writes about why companies and organizations cannot afford to ignore social media in Why companies watch your every Facebook, YouTube, Twitter move. This excellent article discusses social media metrics and reputational economics with regard to monitoring your organization’s brand.

“These days one witty Tweet, one clever blog post, one devastating video – forwarded to hundreds of friends at the click of a mouse – can snowball and kill a product or damage a company’s share price.

It’s a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage? “

I gave a brief workshop on Personal Branding: How to Create an Online Presence with my co-worker Megan Myers on Monday. We created a wiki with all of the info for the session and have made it public so feel free to check it out. Here’s the description of the workshop:

It is more important than ever to have an impressive online presence. This workshop session will provide tips for creating a personal brand portfolio which includes everything from your university webpage to your presence on popular social networks such as Facebook, Twitter, and LinkedIn. You will learn how to discover what your personal brand currently consists of (yes, you are online in some capacity – discover what others can find out about you and how this effects your image), and how to develop strategies for branding success. We will discuss the “what and how” of posting to new social media websites and the ways in which that impacts how you are perceived online.