Archive for the ‘Microblogging’ Category

Neil Patel at QuickSprout provides a mega-list of 100 Ways to Become a Twitter Power User. This amazing post is made up of 10 informative lists of 10 tips each. Here are the respective lists you can find in this post:

1. 10 Reasons why twitter power users are so influential
2. 10 Twitter tools that’ll make you more effective and efficient
3. Generate more retweets using these 10 tips
4. 10 healthy habits of Twitter power users
5. 10 iPad apps for Twitter users
6. 10 Ways to be more interesting on Twitter
7. 10 ways to maximize Twitter usage to promote your events
8. 10 ways power users get more Twitter followers
9. 10 Twitter metric tools for power users
10. 10 Twitter power users I admire

Leon Widrich at the Social Media Examiner discusses the redesign of the Twitter interface in 5 Twitter Changes and How to Make the Most of Them. This on-point article “reviews all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them.” Here are the five topics discussed:

• #1: Easier and More Streamlined Navigation
• #2 and #3: Twitter Brand Pages and Embeddable Tweets
• #4: The New, Much Faster TweetDeck
• #5: The New iPhone and Android Apps for Twitter

Cindy King at the Social Media Examiner rounds up tips from 17 Twitter pros in 17 Twitter Marketing Tips From the Pros. There are some real gems here. If you’re looking to leverage the popular microblogging app for marketing, you won’t want to miss this post. Here are the first 8 tips:

• #1: Share valuable content in your own voice
• #2: Use keywords in your tweets
• #3: Share links to useful content
• #4: Use search features to discover what your clients want
• #5: Connect with the right people and tweet with them
• #6: Use a classic icebreaker
• #7: Cultivate relationships
• #8: Engage your audience

Robert Bruce at Copyblogger gathers 9 Resources That Make You a Better Marketer on Twitter. If you’re using the immensely popular microblogging application to spread the news about library events, services, and collections, you’ll want to check out this post for great advice on reaching your Twitter marketing goals. Here are just a few of the recommended resources

• The Art of Writing Great Twitter Headlines
• The Ultimate Guide to Twitter Marketing
• Here’s Hard Data for Headlines that Spread on Twitter

Charlie White at Mashable reports on Lab42‘s outstanding new Twitter infographic, How Are People Using Twitter? The comprehensive image provides statiscis on how often people are accessing the microblogging application, how they access it, how they find new users to follow, how many brands and celebrities they follow and much more.

I have finally sorted through and organized all of my contacts on Twitter and like a good librarian I have categorized everyone using Twitter’s List feature. I have created a list of over 450 librarians who tweet which you can easily subscribe to by following the link. This will give you a curated list view of just tweets by librarians and library associations. If I have missed anyone, please leave your Twitter handle in the comments and I’ll be sure to add you!

Twitter has launched a new photo-sharing service which allows users to upload photos and share them in their tweets. They’ve been rolling out the service this summer and I’ve just been offered the feature which works very well. For more information check out Twitter’s Help pages on image uploading.

Charlene Kingston at the Social Media Examiner provides an excellent tutorial for How to Embed Twitter Testimonials on Your Website. By following these quick 6 steps, you can “easily tap into tweets from people who say great things about your business”…or your library!

• #1: The Twitter Widgets page
• #2: Customize your widget heading
• #3: Customize your widget preferences
• #4: Customize your widget to your site and brand colors
• #5: Customize your widget to fit the space on your site
• #6: Finish your Twitter Faves Widget

Todd Wasserman at Mashable presents 5 Proven Twitter Marketing Strategies. This helpful post is part of the Social Media 101 Series. If you’re looking to leverage the power of Twitter to market your organization, you’ll want to give this a look. Here are the 5 strategies:

1. Use Promoted Trends or Promoted Tweets to Publicize an Event
2. Build the Brand with Promoted Accounts
3. Use Your Hashtags
4. Counterprogram
5. Follow Through

Social media guru Chris Brogan writes about how to Take a Twitter Audit to gauge how effective your microblogging efforts are for marketing. If you’re using Twitter to build community and engage an audience, you’ll want to check out these helpful tips. Here are the first five:

1. Look at your last 20 tweets. How many were @ replies? How many were retweets of other people’s work?
2. In your last 20 tweets, how many promote your own work versus pointing towards others’ ideas?
3. Do you have at least one ongoing Twitter search going? (use http://search.twitter.com to set one up.
4. Are the tweets you hope will be retweeted under 120 characters so people can retweet them?
5. Of the people you follow, how many are “influential” in some way, how many are potentially good for referrals, how many are just celebrities?

Charlene Kingston at the Social Media Examiner suggests 4 Tips to Maximize Your Twitter Marketing. If you’re looking for ways to leverage the power of Twitter for marketing and promotional purposes you’ll want to check out this quick post.

• #1: Define your business goals and objectives
• #2: Create your conversation strategy
• #3: Organize your community with Twitter Lists
• #4: Keep expanding your Twitter community

Audrey Watters at O’Reilly Radar checks in on How the Library of Congress is Building the Twitter Archive. Just over one year ago, the LOC announced that it would be archiving all public tweets since Twitter’s inception in 2006. At the time, Twitter users were generating 50 million tweets per day, a number which has increased to about 140 million tweets per day.

“This requires a significant technological undertaking on the part of the library in order to build the infrastructure necessary to handle inquiries, and specifically to handle the sorts of inquiries that researchers are clamoring for. Anderson and Johnston say that a cross-departmental team has been assembled at the library, and they’re actively taking input from researchers to find out exactly what their needs for the material may be. Expectations also need to be set about exactly what the search parameters will be — this is a high-bandwidth, high-computing-power undertaking after all.”

Janet Aronica at the Social Media Examiner gathers a list of the Top 5 Twitter Tools for Social Media Community Managers. There’s plenty to learn from in this helpful post which offers the following five recommendations:

• #1: Schedule your tweets more efficiently
• #2: Create easy and interesting content for your community
• #3: Make social media listening easier
• #4: Keep up with social media news
• #5: Measure your progress

Meghan Peters at Mashable explains How To: Use HootSuite as a Marketing Tool. To prepare for this helpful article, Peters spoke with Dave Olson, marketing director at HootSuite, for a primer on using the platform for social media marketing. Here are his four recommendations:

• Secure Team Setup
• Track Campaigns and Engage Daily
• Measure Success
• Get Help and Give Feedback

Gabrielle Conde at Copyblogger has put together The Ultimate Guide to Twitter Marketing. This mega-guide to using the popular microblogging tool for promotion and marketing contains 100 resources which are organized into the following sections:

• What is Twitter?
• Setting up your Twitter account
• New twitter users start here
• What’s up with the whole #hashtag thing?
• Twitter vocabulary
• Why you need to be on Twitter
• Big companies are doing it …
• The government is doing it too …
• What you need to know
• What the heck is a retweet and how do I do it?
• The Twitter mindset
• How to get Twitter followers
• Brand management on Twitter
• Lean, mean Twitter marketing strategies
• Prospecting on Twitter
• Craft eye-catching Twitter headlines
• Managing Twitter
• Twitter security
• Twitter social proof
• Avoid being an annoying twit
• Don’t stop there