Archive for the ‘Marketing’ Category

Dan Schawbel, author of Me 2.0, writes for Mashable about How To: Build Your Personal Brand on YouTube. This helpful post details steps you can take in order to leverage the full power of YouTube in order to build your brand. This quick guide provides recommendations in the following areas:

1. Brand your profile
2. Create remarkable videos
3. Promote your videos

Ross Kimbarovsky, co-founder of crowdSPRING, gives Mashable readers 10 Small Business Social Media Marketing Tips. Each recommendation outlines both basic and advanced strategies for leveraging social media tools to reach your goals. Some of the tools & suggestions discussed include:

1. Facebook
2. Twitter
3. Company Blog
4. LinkedIn
5. Participate On Other Blogs
6. Mobile Social Networks and other Local Strategies
7. Comments and Conversations About Your Company
8. Multimedia
9. Maintain Brand Consistency
10. Leverage Combinations of Social Media Tools

Robin Broitman at IIG has pulled together over 50 resources to identify and target social media influencers in How-To Influence Influencers- Bloggers, Tweeters & Others. If you want to learn strategies for word-of-mouth marketing, you’ll want to check out this list which is divided into the following categories:

• Identifying, Targeting and Courting Key Influencers
• Blogger Outreach and Relations
• Tools and Lists

The Nonprofit Tech 2.0 blog has a quick guide to Five Essential Apps for Your Nonprofit’s Facebook Page. Many of these apps would also be particularly useful for a library’s FB page as well. During my presentation at the Suffolk County Library Association yesterday, I suggested two of these five for library Facebook pages, I can’t wait to check out the other three.

1. The Static FBML App
2. Causes App
3. Involver Apps
4. Social RSS App
5. Links App

You may also want to check out the blog’s Five Most Common Mistakes Made by Nonprofit Admins on Facebook.

Christina Warren at Mashable has put together a guide to How to Measure Social Media ROI. If you’re curious about how to measure the impact your social media initiatives are having, you’ll want to check out this helpful guide along with the not-to-be-missed Social Media ROI introductory presentation by Olivier Blanchard.

• ROI Reality Check
• Defining Clear Goals
• Metrics Tools
• Sentiment Analysis
• Social Media Product Suites
• Making the Data Usable

Chris Brogan talks about how to use social media to promote real-time events in How to Market an Offline Event Online. Be sure to check out the full post for more on his recommendations:

• Always a URL. Always
• Extend onto Event Sites
• Status, Status, Status
• Email Marketing
• Flickr and YouTube
• Blog Posts Matter
• Twitter on the Day Of the Event

Josh Catone from Mashable has created a quick guide to How To: Organize an Event on Facebook. This useful post walks readers through the following steps to successfully create, manage, and promote an event through Facebook:

• Creating an Event Listing
• Managing and Promoting Your Event
• Selling Tickets

The Accelerated Bachelor Degree blog has come up with a mega-list of 100 Ways to Use Twitter In Your Library. If your library is thinking about microblogging, you’ll want to check out these tips which are divided into the following categories:

• Reference
• Discussion
• Announcements & Updates
• Helpful Feeds
• Colleagues, Students, and Friends
• Library Twitter Tools that Could be Useful
• Vendors Using Twitter

via Mobile Libraries

Kelly D. Allen writes about How Your Library May Not Be Using Twitter But Should. This useful post discusses several tweet styles to provide libraries with inspiration for making the most of their Twitter efforts.

• Tweet Style 1, or “The Average Library Tweet”
• Tweet Style 1b, or “Uhm, Ya Know You Can Be a Little Creative Though, Right?”
• Tweet Style 2, or “Promote Some Materials”
• Tweet Style 3, or “Promote Things As They Happen”
• Tweet Style 4, or “It Doesn’t Have to Require a Library Visit”
• Tweet Style 5, or “Interact!”

via LibrarianinBlack

If you’re doing any sort of writing for the Web, from blogging to tweeting, you’ll want to check out Josh Catone’s 5 Rules for Better Web Writing. This succinct post defines five guidelines to improve your copy writing.

1. Know Your Objective
2. Know Your Audience
3. Keep it Short
4. Make it Scannable
5. Embrace Constraints

Meryl Evans at Web Worker Daily comes up with 62 Ways to Use Twitter for Business. From helping others with problems to hosting contests and highlighting conference events, these useful tips are great inspiration and are divided into the following categories:

• Share Expertise to Build Credibility
• Grow Your Network
• Marketing
• Do the Right (and Fun) Thing
• Finally, Some Tips for Absolute Beginners

They have also created similar lists for other social networks such as: 32 Ways to Use Facebook for Business, 34 Ways to Use YouTube for Business and 33 Ways to Use LinkedIn for Business.

Samir Balwani at Mashable posts about 5 Easy Social Media Wins for Your Small Business. This helpful article discusses five social media marketing initiatives which can be easily implemented by small businesses such as:

1. Local Social Networks
2. Blog or Social Hub
3. Twitter
4. Facebook Fan Page
5. Custom Wiki

David Spark at SocialMedia discusses the Top three trends in social media distribution, which presents some interesting ideas for engaging users including:

1. Connect your content to existing social networks
2. Distribute content through advertising networks
3. Build relationships with contests

Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success, writes for Mashable about How To: Build Your Personal Brand on LinkedIn. This helpful post discusses ways to use the social network to attract jobs and build a successful network. Here are his four main points:

1. Brand your profile
2. Develop your network
3. Position yourself as a leader
4. Leverage LinkedIn as part of your unified brand strategy

Schawbel has also written guides to building your personal brand on Facebook and Twitter.

Vadim Lavrusik, new media student at the Columbia University Graduate School of Journalism, blogs for Mashable about 10 Ways Universities Share Information Using Social Media. The article discusses different strategies university public affairs offices are using to connect with their communities such as:

1. Gathering and Sharing Information
2. Showcasing Student and Faculty Work
3. Providing a Platform to Broadcast Events
4. Emergency Notification
5. Connecting People
6. Producing, Not Just Promoting
7. Creating a Dialogue and Communicating to Students
8. Facebook Office Hours
9. Coaching for the Spotlight
10. Getting Wired Via Mobile