Archive for the ‘Marketing’ Category

Nick O’Neill at All Facebook has put together suggestions for 4 Ways To Monitor Your Facebook Page Traffic. In addition to Facebook’s inherent tools for tracking traffic, this post recommends some techniques to track traffic within custom tabs and more.

1. Webtrends Tool
2. Facebook Insights
3. Core Metrics
4. Google Analytics

Twitter can be used as a powerful listening tool and Cindy King at Social Media Examiner offers 8 Easy Twitter Monitoring Ideas. If you’d like to monitor your organizations brand as well as what’s happening in your field, you may want to check out these suggestions:

1. Decide What You Want to Monitor
2. Find the Best Real-Time Monitoring Tools
3. Track With URL Shorteners
4. Follow Hashtags
5. Monitor Trends When It’s Appropriate
6. Use Twitter Lists to Monitor People on Twitter
7. Set Up a Listening Plan
8. Build Relationships

There are some great FB application recommendations in this Social@Blogging Tracker post about 16 Facebook Applications to Boost Popularity of Facebook Fan Pages. Considering that over 20 million people join as fans of Facebook Fan Pages daily, this is a fantastic way to build your community and engage patrons. Here are the top five suggested apps:

1. SlideShare
2. NutshellMail
3. Reviews
4. Poll
5. YouTube Video Box

Susan Payton, President of Egg Marketing & Public Relations blogs at Mashable about 7 Ways to Promote Your Offline Event Using Social Media. Check out this article for tips on how to leverage today’s cutting-edge social tools. Here are her top 4 recommendations:

• Blog About It
• Post Photos on Flickr
• Put it on Facebook
• Post Photos to Twitpic

The folks at Webdigi have posted a tutorial for Creating a Custom Facebook Fan Page on their PHP, Web and IT stuff blog. This detailed guide provides step-by-step instructions and code snippets for creating custom tabs, a carousel, and web forms on your Facebook fan page.

Mari Smith at the Social Media Examiner takes a look at How to Better Engage Facebook Fan Page ‘Fans’. This is part one of a two-part post. This first article covers the following areas, offering detailed recommendations with screenshots:

• Share Quality, Relevant Content – Daily
• How Often Should You Post?
• What to Post
• Sourcing Quality Content
• Cultivating Your Style
• Mix Up the Types of Posts
• Incite Comments

Ann Smarty at Search Engine Journal has posted a guide to How to Promote Your Facebook Fan Page & Get Lots of Fans. She includes five easy steps to follow along with screenshots and instructions for creating a popular Facebook Page. Here are her recommendations:

1. Round 1: Create fresh content for people to want to join
2. Round 2: Invite your friends to join
3. Round 3: Try social ads
4. Round 4: Promote on Twitter
5. Round 5: Leverage your email contacts

Should you share your link on Twitter or on Facebook? Which users click more and which spend more time once they’ve landed on your site? Digital Inspiration provides the answers in their post Sharing on Facebook vs. Sharing on Twitter which discusses new ShareThis statistics.

According to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, Inc. Magazine’s 500 fastest-growing companies are adopting social media initiatives. Tamara Schweitzer reports the findings in Inc. 500 CEOs Aggressively Use Social Media for Business.

via Steve Rubel

Dan Schawbel, author of Me 2.0, writes for Mashable about How To: Build Your Personal Brand on YouTube. This helpful post details steps you can take in order to leverage the full power of YouTube in order to build your brand. This quick guide provides recommendations in the following areas:

1. Brand your profile
2. Create remarkable videos
3. Promote your videos

Ross Kimbarovsky, co-founder of crowdSPRING, gives Mashable readers 10 Small Business Social Media Marketing Tips. Each recommendation outlines both basic and advanced strategies for leveraging social media tools to reach your goals. Some of the tools & suggestions discussed include:

1. Facebook
2. Twitter
3. Company Blog
4. LinkedIn
5. Participate On Other Blogs
6. Mobile Social Networks and other Local Strategies
7. Comments and Conversations About Your Company
8. Multimedia
9. Maintain Brand Consistency
10. Leverage Combinations of Social Media Tools

Robin Broitman at IIG has pulled together over 50 resources to identify and target social media influencers in How-To Influence Influencers- Bloggers, Tweeters & Others. If you want to learn strategies for word-of-mouth marketing, you’ll want to check out this list which is divided into the following categories:

• Identifying, Targeting and Courting Key Influencers
• Blogger Outreach and Relations
• Tools and Lists

The Nonprofit Tech 2.0 blog has a quick guide to Five Essential Apps for Your Nonprofit’s Facebook Page. Many of these apps would also be particularly useful for a library’s FB page as well. During my presentation at the Suffolk County Library Association yesterday, I suggested two of these five for library Facebook pages, I can’t wait to check out the other three.

1. The Static FBML App
2. Causes App
3. Involver Apps
4. Social RSS App
5. Links App

You may also want to check out the blog’s Five Most Common Mistakes Made by Nonprofit Admins on Facebook.

Christina Warren at Mashable has put together a guide to How to Measure Social Media ROI. If you’re curious about how to measure the impact your social media initiatives are having, you’ll want to check out this helpful guide along with the not-to-be-missed Social Media ROI introductory presentation by Olivier Blanchard.

• ROI Reality Check
• Defining Clear Goals
• Metrics Tools
• Sentiment Analysis
• Social Media Product Suites
• Making the Data Usable

Chris Brogan talks about how to use social media to promote real-time events in How to Market an Offline Event Online. Be sure to check out the full post for more on his recommendations:

• Always a URL. Always
• Extend onto Event Sites
• Status, Status, Status
• Email Marketing
• Flickr and YouTube
• Blog Posts Matter
• Twitter on the Day Of the Event