Saturday, February 4th, 2012

The folks at the Nonprofit Tech 2.0 Blog have rounded up 50 Fun, Useful, and Totally Random Resources for Nonprofits. This excellent list of free or low-cost applications is a must-see for non-profit orgs who want to track mentions of their organizations on social networking sites, create charity review sites, collect donations, and much more.
Posted in Apps, Branding | No Comments »
Friday, February 3rd, 2012
Matt Petronzio writes for Mashable about 10 Pro Tips for Writers Using Social Media. “Six well-known authors and writers, who are experts in this type of personal branding, share their methods and suggestions on how to use social media to push yourself forward in the writing industry.” Here are the first 5 recommendations discussed:
- 1. Sign Up for the Big Networks
- 2. Interact and Engage — Enthusiastically
- 3. Minimize Self-Promotion
- 4. Consider Privacy and Comfort Levels
- 5. Find a Happy Medium
Posted in Branding, Social Networking, Social Software | No Comments »
Wednesday, February 1st, 2012

Casey Zeman at the Social Media Examiner writes about YouTube’s recent facelift in 5 Ways to Brand Your New YouTube Profile. If you’re wondering about the best ways to optimize the new YouTube layout for your library or organization, you’ll want to check out this article. Here are the points discussed and illustrated with annotated screenshots:
- #1: Add Your Custom URLs in the Newly Placed Description Area
- #2: Add Overlays to ALL of Your Videos
- #3: Prevent Other Ads from Showing on Your Video
- #4: Check “Always Take Subscribed Users to the Feed Tab”
- #5: Prioritize Your Favorite Channels on your Home Page Using the Pinned Subscribers Feature
Posted in Branding, Video | No Comments »
Saturday, January 28th, 2012

Mallory Woodrow at the Social Media Examiner offers 9 Tips for Integrating Social Media on Your Website. This helpful article includes annotated screenshots describing how different companies and organizations are making social media a part of their websites and their brand strategies. Here are her first five suggestions:
- #1: Include Visible Social Media Buttons
- #2: Integrate Social Where it Makes Sense
- #3: Include Up-to-Date Buttons
- #4: Include Share Buttons
- #5: Use Analytics
Posted in Branding, Marketing, Social Networking, Social Software | No Comments »
Wednesday, December 28th, 2011