Archive for the ‘Assessment’ Category

Phil Mershon at the Social Media Examiner interviews Susan Etlinger of the Altimeter Group about her recent study which looked at 60 social media marketers and vendors to understand how businesses currently measure their social media performance. 6 Ways to Measure Your Social Media Results combines her research and the interview. If you’re looking to find a framework for measuring the impact of your social media efforts, you’ll want to check out this article.

David Escalante, Director of Computer Policy & Security at Boston College and Andrew J. Korty, Deputy Information Security Officer at Indiana University write for Educause Review about Cloud Services: Policy and Assessment. This excellent article discusses how to assess the risks of hosting institutional data with cloud providers. The article is organized into the following topic areas:

• Data Held by Third Parties
• Organizing for Third-Party Management
• Criteria for Reviewing Third-Party Products and Services
• Reviewing Risks to Information Security
• Shared Assessments

Corina Mackay at the Social Media Examiner rounds up 5 Tools That Help Measure Your Social Media Influence. Each application discussed includes a detailed review and several screenshots highlighting its features. Here are the tools which made the list:

• #1: Klout
• #2: TwentyFeet
• #3: Crowdbooster
• #4: TweetStats
• #5: My Web Career