Archive for the ‘Analytics’ Category

The folks at Educause have put together a new “7 Things” guide, this time describing 7 Things You Should Know About First-Generation Learning Analytics. “Broadly speaking, analytics programs evaluate large data sets to provide decision makers with information that can help determine the best course of action for an organization. Learning analytics (LA) takes this same approach but with the specific goal of improving learning outcomes, which could be measured by grades, retention, or completion.” As usual, the quick reference resource answers the following questions:

1. What is it?
2. How does it work?
3. Who’s doing it?
4. Why is it significant?
5. What are the downsides?
6. Where is it going?
7. What are the implications for teaching and learning?

Rachael Gerson at Mashable writes about 10 New Google Analytics Features You Need to Start Using. Google has made many new features available in the new version of Analytics released this past March and will be migrating all users to that version as of January. This handy article will get you up to speed on the new release. Here are 5 of the features discussed:

1. Dashboards
2. Keyword Clouds
3. Real-Time Data
4. Site Speed
5. Search Simplifies Navigation

Dawn Foster at GigaOm writes about 5 Simple Ways to Get More out of Google Analytics. If you’re interested in effectively using Google Analytics to track your blog or website traffic, you’ll want to check out this article which discusses useful advanced features of the application such as:

1. Alerts
2. Custom Reports
3. Export
4. Customize Your Dashboard
5. In-Page Analytics

Nichole Kelly at the Social Media Examiner discusses 8 Social Media Metrics You Should Be Measuring. This helpful article lists and explains some of the most commonly missed measurements that can help justify social media ROI for your organization. Here are the metrics covered:

1. Conversion Rates
2. The Control Group
3. Growth Rate
4. Marketing Campaign History
5. Customer Acquisition Costs
6. Retention Rates
7. Customer Saves
8. Cross-Sells

Ekaterina Walter at Mashable has put together A Beginner’s Guide to Facebook Insights. The recently released Facebook Insights dashboard allows Page owners to access detailed analytics on user demographics, “Likes,” shares, and reshares. Check out this quick guide to find your way around these helpful stats.

The folks at Educause have put together a new “7 Things” guide, covering 7 Things You Should Know About Assessing Online Team-Based Learning. As usual, the quick reference source answers the following questions:

1. What is it?
2. How does it work?
3. Who’s doing it?
4. Why is it significant?
5. What are the downsides?
6. Where is it going?
7. What are the implications for teaching and learning?

Chris Anderson and Michael Wolff at Wired Magazine claim The Web Is Dead. Long Live the Internet.

“Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed of media titan is forsaking the Web for more promising (and profitable) pastures.”

Google announced the Google Analytics App Gallery yesterday, containing applications which can be used with the popular website analytics tool. These new third-party apps are available in the following categories:

• Business Intelligence
• Campaign Management
• Content Management
• Data Collection
• E-Commerce
• Email Marketing
• Mobile Solutions
• Phone Call Tracking
• Reporting Tools
• Search Optimization
• Site Audit
• Widgets & Gadgets