How to Build an Effective Google+ Brand Strategy
Google+ has surpassed 40 million users, making it a major player in the social networking arena. If you’re wondering how to leverage this social media channel for your organization you’ll want to check out Lawrence Mak’s How to Build an Effective Google+ Brand Strategy post on Mashable. Here are the recommendations discussed in the article:
- Drive Follower Growth
- Segment Followers with Circles
- Understand Your Google+ Audience
- Differentiate Google+ Content
- Take Advantage of Google+ Features to Engage
- Analyze and Adjust Your Google+ Strategy

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