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7 Ways Universities Are Using Facebook as a Marketing Tool
Sarah Kessler at Mashable identifies 7 Ways Universities Are Using Facebook as a Marketing Tool. This interesting article looks at the study done earlier this year at the University of Massachusetts at Dartmouth which asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. These are the ways that those universities are leveraging Facebook:
- Virtual Tours
- School Pride
- School Swag
- Alumni Groups
- Sharing Department Content
- Reaching Out to Prospective Students
- Facebook Places Advertising
