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Universal McCann Social Media Study: Wave 4
Universal McCann has published Wave 4 of its Power to the People report on social media which has been tracking consumer Internet usage since 2006. For this study UM questioned 22,729 active internet users in 38 countries between November 2008 and March 2009 “making it the largest global analysis of social media usage.”
According to the report, users are increasingly focusing their digital lives around social networks such as Facebook, Orkut, and MySpace. They are still taking part in photo sharing and blogging, however they are now doing it via their social networks. Other findings include:
- Nearly two-thirds of all active internet users have spent time managing a social networking profile, and 71.1% have visited a friends social network page.
- Video watching is now at 83% amongst active internet users.
- Mobile internet usage has now reached nearly a fifth of all active internet users. Seventeen percent now access internet on the move as well as at home, work or college.
- Widgets continue to thrive with 34% of social network users installing them for their own use and 24% installing them to impress visitors to their profile page.
via ReadWriteWeb
