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Text Message Reference: Is It Effective?
If you’re interested in text/SMS reference in libraries, please check out my latest Stacking the Tech column, Text Message Reference: Is It Effective?
“The biblioblogosphere is replete with posts announcing the launch of new SMS (text message) reference services at a steadily increasing number of academic libraries. The appeal of these services is more or less self-evident given the ubiquity of mobile devices on campus.
Journal articles and conference sessions are filled with discussions of products and platforms, as well as strategies to market the new programs including YouTube videos, home page links, and Facebook applications. However, so far little has been gathered about how effective this type of service really is and whether or not it’s something that patrons find useful.”
