|
Nielsen Report on How Teens Use Media
A new Nielsen report on the myths and realities of teen media trends reveals How Teens Use Media. Here are a few of the findings:
- Teens are NOT abandoning TV for new media: In fact, they watch more
TV than ever, up 6% over the past five years in the U.S. - Teens love the Internet…but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes per month online—far below the average of 29 hours and 15 minutes.
- Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25–34, but recall ads better when watching TV shows online than they do on television.
nielsen_howteensusemedia_june09
